GTM Kit

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.

The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.

The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find.

Know when your tracking breaks

Tracking fails quietly. A caching plugin strips the container out of the page, a second plugin loads it a second time, a staging copy reports into your live property, and nothing on the settings screen says so.

GTM Kit checks one of your own pages once a day, the way a visitor receives it, and tells you when nothing on your site is loading your container, or when your pages load tracking twice. Where it recognises the plugin or tool adding the second copy, it names it.

Two checks in WordPress’s own Site Health screen report whether your container is set up and reaching your pages, and whether consent is configured. A GTM Kit section on the Info tab lists your whole configuration on one screen and copies it into a support request with one click.

On sites WordPress reports as staging, development or local, GTM Kit leaves the container out, so test traffic never reaches your live analytics. The data layer is still built there, and a setting loads the container anyway when you are measuring a test site on purpose.

eCommerce events tracked with Google Analytics 4

The following GA4 events are automatically included in the dataLayer:

WooCommerce

• view_item_list
• select_item
• view_item
• add_to_wishlist [Premium]
• add_to_cart
• view_cart
• remove_from_cart
• begin_checkout
• add_shipping_info
• add_payment_info
• purchase
• refund [Premium]
• order_paid [Premium]
• order_processing [Premium]
• order_completed [Premium]
• order_refunded [Premium]
• subscription_started [Premium]

Unlock all features with GTM Kit Premium.

Easy Digital Downloads

• view_item
• add_to_cart
• begin_checkout
• purchase

Flexible container implementation

Read the full description on the official page →