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Free Plugin by chriscct7 v11.1.3

MonsterInsights

The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.

MonsterInsights

The facts

Rating
4.5★ from 3,148
Active installs
2M+
Price
Free
Last updated
19 Aug 2026
Added
Sep 2007
Requires WP
5.6.0
Tested up to
WP 7.1
Requires PHP
7.2
Downloads
276,980,938

Our analysis

AI-assisted

MonsterInsights is a WordPress plugin that integrates Google Analytics into your website, providing an analytics dashboard directly within the WordPress interface. It simplifies the process of connecting your site to Google Analytics, allowing you to access important statistics and insights without needing to write code or hire a developer.

This plugin is suitable for small business owners, designers, and developers who want to track their website's performance and make data-driven decisions. With its user-friendly setup, you can start viewing analytics reports in under 15 minutes.

Best for: Small business owners and web developers looking for an easy way to implement Google Analytics.

What it does well

  • Integrates Google Analytics directly into WordPress
  • User-friendly setup without coding
  • Provides actionable analytics reports in the dashboard
  • Popular among over 3 million active installs
  • Regularly updated and maintained

Where it falls short

  • Limited features compared to the Pro version
  • No specific details on advanced tracking features

Verdict

MonsterInsights offers a straightforward solution for integrating Google Analytics into WordPress, making it accessible for users without technical skills. It is a practical choice for those wanting to track website performance efficiently.

From the developer

chriscct7's own description of MonsterInsights, lightly tidied.

Google Analytics Plugin for WordPress

With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress.

We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence.

At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.

Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer).

The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not!

Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL.

That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites.

MonsterInsights Pro
This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now!

We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too!

Quick & Easy Google Analytics Setup

Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website!

With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks.

If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary).

See what one business owner is saying about MonsterInsights:

It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress.
Steven Gliebe

Read the full description on the official page →

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