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Groundhogg
Groundhogg is the best WordPress CRM & Marketing Automation plugin. Create flows, email campaigns, and have a CRM all within your WordPress site.
The facts
- Rating
- 4.9★ from 149
- Active installs
- 2k+
- Price
- Free
- Last updated
- 20 Aug 2026
- Added
- Oct 2018
- Requires WP
- 5.9
- Tested up to
- WP 7.1
- Requires PHP
- 7.1
- Downloads
- 336,793
Our analysis
AI-assistedGroundhogg is a WordPress plugin that provides CRM and marketing automation capabilities. It allows you to create email campaigns, manage customer relationships, and design automated workflows directly within your WordPress site. This tool is aimed at businesses and individuals looking to improve lead acquisition and sales processes without relying on external SaaS solutions.
The plugin features a Flow Editor for creating marketing automation flows, enabling users to convert leads into customers. It is particularly suited for agencies, WordPress developers, and freelancers who require a self-hosted CRM solution that allows full ownership of their data.
Best for: This plugin suits agencies, WordPress developers, and freelancers needing a self-hosted CRM and marketing automation solution.
What it does well
- ✓Free to use from the WordPress.org directory
- ✓Includes a Flow Editor for creating automated marketing workflows
- ✓Designed for use directly within WordPress
- ✓Suitable for various business types, including agencies and freelancers
- ✓High rating of 4.9 out of 5 from 149 ratings
Where it falls short
- •Limited information on specific features and functionality
- •No detailed pricing information beyond the free version
Verdict
Groundhogg offers a comprehensive CRM and marketing automation solution for WordPress users, but more detailed feature information would be beneficial.
From the developer
Adrian Tobey's own description of Groundhogg, lightly tidied.
Groundhogg is the best WordPress CRM & Marketing Automation plugin. Create flows, email campaigns, and have a CRM all within your WordPress site.
Groundhogg 4.0 is here!
Groundhogg 4.0 introduces the Flow Editor which makes Groundhogg the most powerful marketing automation tool currently available for WordPress. Seriously, no other WordPress CRM comes close, we checked.
Create beautiful flows that convert leads into customers! Your customers will thank you.
Do your business a favor and switch to Groundhogg.
Epic WordPress CRM, Email & Marketing Automation
Businesses that switch to Groundhogg save on average $240/m on CRM fees.
🌎 Facebook Group | 📺 YouTube Channel | Ⅹ (Twitter)
🚀 14-day demo! Try before you buy.
🏆 2020 Gold Stevie Award Winner
Groundhogg CRM & Marketing Automation for WordPress can help you dramatically improve how you acquire leads and make more sales!
Our award winning WordPress CRM is the very best alternative to Keap, ActiveCampaign, HighLevel, HubSpot, MailChimp and other SaaS platforms.
You don’t have to sacrifice CRM features when you switch to our self-hosted solution. In fact you can save $1,000s per year and have the added benefit of owning all your information.
If you are an agency, WaaS, WordPress developer, LMS/Course Creator, WordPress freelancer, or CRM implementation service provider then the Groundhogg CRM and Marketing Automation suite is for you.
🪓 Ax the “Success Tax”
Other SaaS (Software as a Service) CRM platforms will charge you more as your list grows.
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