Best Free WordPress Plugins for Email Automation

15 plugins compared · Updated August 2026 · Email Automation

All 15 Free only Premium only

Choosing a WordPress plugin for email automation comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

1. Poptin Best overall 90/100
2. MailPoet 89/100
3. Newsletters, Email Marketing, SMS and Popups by Omnisend 88/100
4. Email Marketing for WooCommerce by Omnisend 88/100
5. WebToffee eCommerce Marketing Automation 85/100
6. Metorik 85/100
7. MoreConvert Wishlist for WooCommerce 85/100
8. SureContact 84/100
9. ShopMagic 84/100
10. Sender 84/100
11. Mail Mint 83/100
12. Groundhogg 83/100
13. MailerPress 81/100
14. CleverReach® WP 79/100
15. weMail 78/100

Best overall Free by Poptin

Poptin

Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉

4.9★: from 694 ratings
20k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by MailPoet

MailPoet

Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications & more

4.4★: from 1,432 ratings
500k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by Omnisend

Newsletters, Email Marketing, SMS and Popups by Omnisend

Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend

4.8★: from 16 ratings
100k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by Omnisend

Email Marketing for WooCommerce by Omnisend

Email Marketing, Newsletter, Email Automation, Forms, Pop Up, SMS, Abandoned Cart made easy for WordPress & WooCommerce by Omnisend

4.9★: from 168 ratings
40k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by WebToffee

WebToffee eCommerce Marketing Automation

Create and send marketing emails and campaigns. Enable email automations, Popups, spin-a-wheel, sign-up forms, and more. Customize WooCommerce emails.

4.8★: from 54 ratings
10k+: active installs
Updated: Aug 2026
Tested to: WP 7.1