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Free Plugin by Omnisend v1.22.2

Email Marketing for WooCommerce by Omnisend

Email Marketing, Newsletter, Email Automation, Forms, Pop Up, SMS, Abandoned Cart made easy for WordPress & WooCommerce by Omnisend

Email Marketing for WooCommerce by Omnisend

The facts

Rating
4.9★ from 168
Active installs
40k+
Price
Free
Last updated
14 Aug 2026
Added
Jul 2018
Requires WP
4.7.0
Tested up to
WP 7.1
Requires PHP
7.4
Downloads
1,018,182

Our analysis

AI-assisted

Email Marketing for WooCommerce by Omnisend is a WordPress plugin designed for eCommerce stores to manage email and SMS marketing campaigns. It allows you to create targeted campaigns, automate workflows, and track performance directly from your WordPress dashboard.

This plugin is suitable for online store owners looking to enhance their marketing efforts with tools for customer relationship management, segmentation, and automation. It provides features like a drag-and-drop editor for campaign creation, detailed analytics, and the ability to trigger campaigns based on customer behaviour.

Best for: This plugin is best for WooCommerce store owners who want to improve their email and SMS marketing efforts.

What it does well

  • Free to use from the WordPress.org directory
  • Supports both email and SMS marketing
  • Includes automation workflows for various marketing strategies
  • Offers detailed reporting and analytics
  • Integrates with WooCommerce for seamless eCommerce marketing

Where it falls short

  • Limited information on specific features and capabilities
  • No mention of support or documentation quality

Verdict

Email Marketing for WooCommerce by Omnisend provides a comprehensive solution for managing marketing campaigns, though detailed feature information is limited.

From the developer

Omnisend's own description of Email Marketing for WooCommerce by Omnisend, lightly tidied.

Powerful, yet intuitive Email Marketing, newsletter, SMS Marketing & automation plugin for WooCommerce

Omnisend is the ultimate email & SMS marketing plugin and CRM solution for WooCommerce, and helps more than 150,000 ecommerce stores around the world sell more stuff to more people. Our email marketing platform is designed to help you increase your revenue and effortlessly grow your business. With Omnisend, you can manage your customer relationships, build your email & SMS lists, send targeted campaigns, create automation workflows, and track your results — all from within your WordPress dashboard. Best of all, it’s completely free to get started!

Some of the features of Omnisend include:

With Omnisend, you can create and send email and SMS campaigns to targeted audiences, send sequential emails, onboard your new customers, and automate your full marketing strategy with a powerful automation visual workflow builder.
Once your email marketing campaigns are sent, reports with stats like open rate, click rate, and sales made from that specific campaign are ready for you to analyze. You can also track the data like who opened the emails and who clicked, and segment your customers further based on this information.

📧📱 Email & SMS Campaigns

  • Build beautiful email and SMS campaigns using our intuitive drag-and-drop editor
  • Use dynamic content to personalize the experience for your customers
  • Automatically import your store’s branding (logos, colors and fonts) into your email marketing messages & popups to save even more time
  • Send or schedule emails and SMS messages at a future date and time, and track your results in real-time
  • Use customer data to segment and target your email marketing campaigns to the right audience at the right time — create segments based on behavior, demographics, purchase history, and more
  • Set up automated campaigns that trigger based on customer behavior: Welcome new subscribers, recover abandoned carts, upsell and cross-sell products, and more
  • Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy
  • Test different subject lines, content, and designs to see what works best for your audience
  • Get insights into your campaigns with detailed reporting and analytics, and see how many people opened, clicked, and converted from your emails
  • Build powerful automation workflows with our visual workflow builder
  • Automate your email marketing strategy from welcome emails to abandoned cart reminders and win-back campaigns
  • Trigger automation workflows based on user actions like sign-up, form submission, product purchase, or even inactivity
  • Measure workflow metrics in every step and find where you can do better
  • Use Omnisend’s powerful automation workflows to create seamless multi-channel experiences — send emails, SMS, push notifications, and more in a single workflow
  • Automatically sync your email and SMS audiences with Facebook Custom Audiences and Google Ads
  • Use our visual workflow builder to create complex automation workflows that drive conversions and revenue, and trigger campaigns based on behavior, demographics, purchase history, and more
  • Use dynamic content to personalize your email marketing campaigns based on customer data, show different product recommendations, pricing, and messaging to different segments

📱 SMS marketing

  • Set up automated SMS campaigns to engage customers with targeted messaging. Use SMS for order confirmations, shipping updates, and promotions
  • Use customer data to segment and target your SMS campaigns to the right audience at the right time by creating segments based on behavior, demographics, purchase history, and more
  • Use our customizable opt-in forms to collect phone numbers and consent to send SMS messages
  • Get insights into your SMS campaigns with advanced reporting and analytics to see how many people received, clicked, and converted from your messages
  • Create and use opt-in forms right from Omnisend, and for more advanced forms, use our integrations with popular form builders
  • Use forms with your automation workflows as a trigger and automate your post-form submission
  • Segment your users based on different form submissions or submitted data
  • View your full business insights right from the Omnisend dashboard with graphs, charts, and data widgets
  • Track every email marketing and SMS message and get in-detail metrics

🤖Omnisend AI

  • Instantly generate email copy, subject lines, and preheaders in your brand’s voice
  • Get AI-powered suggestions for grammar, tone, and style improvements
  • Automatically personalize messages based on customer behavior and preferences
  • Recommend the right products for each shopper using browsing and purchase history
  • Dynamically adapt one campaign to different customer types – no need to create multiples
  • Automatically build segments based on purchase data, engagement, RFM, and more
  • Predict churn and re-engage at-risk customers before they drop off
  • Identify high-value shoppers so you can target them with tailored campaigns
  • Integrations: Omnisend integrates with all major ecommerce tools, including Gorgias, Yotpo, Zapier, ShipStation, and 100s more
  • Product recommendations: Use Omnisend’s product recommendation feature to automatically suggest products that your customers are most likely to buy
  • Facebook and Google Ads sync: Automatically sync your contact data with Facebook ads or Google Ads to create targeted lookalike audiences
  • Advanced ecommerce reporting: Get insights into your ecommerce performance with detailed reporting and analytics to see how much revenue you generated, what products are selling, and more
  • Turn your website visitors into subscribers with our website signup forms
  • Push notifications that let you reach all people online who opted in to receive push messages
  • Double opt-in feature for getting quality leads
  • Find out which contacts are becoming unengaged and optimize your email and SMS campaigns accordingly

🛡️ fully GDPR ready

Read the full description on the official page →

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