WPThumbs
Themes Plugins By purpose By industry Best-of lists Fix it guides
Free Plugin by Omnisend v1.8.1

Newsletters, Email Marketing, SMS and Popups by Omnisend

Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend

Newsletters, Email Marketing, SMS and Popups by Omnisend

The facts

Rating
4.8★ from 16
Active installs
100k+
Price
Free
Last updated
14 Aug 2026
Added
Jan 2024
Requires WP
4.7.0
Tested up to
WP 7.1
Requires PHP
7.4
Downloads
914,406

Our analysis

AI-assisted

Newsletters, Email Marketing, SMS and Popups by Omnisend is a WordPress plugin designed for email and SMS marketing. It allows you to create and manage email campaigns, newsletters, and SMS messages directly from your WordPress dashboard. The plugin includes features like automated campaigns, customer segmentation, and integrated opt-in forms to help you engage with your audience effectively.

This plugin is suitable for bloggers, event organisers, and small business owners who want to enhance their marketing efforts. It offers tools to capture and manage customer relationships, making it easier to turn visitors into subscribers and drive engagement.

Best for: This plugin suits bloggers, event organisers, and small business owners looking to improve their email and SMS marketing.

What it does well

  • Free to get started
  • Intuitive drag-and-drop email editor
  • Automated campaigns based on customer behaviour
  • Integrated opt-in forms with popular form builders
  • Built-in analytics for tracking performance

Where it falls short

  • Limited information on pricing for advanced features
  • No specific details on integration capabilities

Verdict

Omnisend provides a comprehensive solution for email and SMS marketing within WordPress. It is a solid choice for users wanting to engage their audience through various marketing channels.

From the developer

Omnisend's own description of Newsletters, Email Marketing, SMS and Popups by Omnisend, lightly tidied.

Powerful, yet intuitive Email Marketing, newsletter, SMS Marketing & automation plugin for your WordPress website.

If you use WooCommerce to sell stuff online, click here to download our plugin built specifically for WooCommerce.

Email Marketing by Omnisend lets you use the power of email marketing and newsletters to connect with your audience like never before.

More than 150,000 brands worldwide trust Omnisend to turn visitors into subscribers with signup forms and landing pages, send beautifully designed emails, manage customer relationships, and more.

With its powerful integration capabilities, Email Marketing by Omnisend works seamlessly with popular WordPress form plugins, letting you make your messages even more relevant and engaging.

Whether you’re a blogger, an event organizer, or a small business owner, Omnisend offers everything you need to capture your audience’s attention and keep them coming back for more — all directly from your WordPress dashboard.

Best of all, it’s completely free to get started!

Some of the features of Omnisend include:

Email campaigns & newsletters

  • Build beautiful emails and newsletters using our intuitive drag-and-drop editor
  • Send or schedule emails at a future date and time, and track your results in real time
  • Use customer data to segment and target your campaigns to the right audience at the right time by creating segments based on behavior, demographics, purchase history, and more
  • Test different subject lines, content, and designs to see what works best for your audience
  • Get insights into your campaigns with detailed reporting and analytics to see how many people opened, clicked, and converted from your emails
  • Set up automated campaigns that trigger based on customer behavior: Welcome new subscribers, congratulate your subscribers on their birthdays, send browse abandonment emails, and more

Integrated opt-in forms

  • Create and use opt-in forms right from Omnisend, and for more advanced forms, use our integrations with popular form builders, such as Contact Form 7, Formidable Forms, Gravity Forms, and Ninja Forms
  • Segment your users based on different form submissions or submitted data

SMS marketing

  • Collect phone numbers and consent to send SMS messages with our customizable opt-in forms
  • Set up and send SMS campaigns to engage customers with mobile messaging
  • Get insights into your SMS campaigns — see how many people read, clicked, and converted from your texts

Built-in analytics & dashboards

  • See how your signup forms perform right from the Omnisend dashboard with graphs, charts, and data widgets
  • Track every marketing email and signup for to get in-detail metrics

Read the full description on the official page →

Tagged as

Alternatives

Other plugins for email marketing.

MC4WP: Mailchimp for WordPress

The #1 Mailchimp plugin for WordPress. Allows you to add a multitude of newsletter sign-up methods to your sit...

Free 1M+ installs 4.8★ (1,497)
Hostinger Reach

Launch and grow your email marketing effortlessly with Hostinger Reach. Collect contacts, sync subscribers, an...

Free 1M+ installs 5★ (6)
FluentCRM

The easiest and fastest Email Marketing, Newsletter, Marketing Automation Plugin & CRM Solution for WordPr...

Free 80k+ installs 4.8★ (249)
Poptin

Poptin

90

Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contac...

Free 20k+ installs 4.9★ (694)
MailPoet

Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for Woo...

Free 500k+ installs 4.4★ (1,432)