Product Prices by User Roles for WooCommerce

WooCommerce shows the same product price to every customer by default. But many online stores need different pricing for different customer groups. Wholesale buyers, B2B customers, distributors, dealers, members, and retail shoppers often require different prices for the same product.

Product Prices by User Roles for WooCommerce helps you create role-based pricing in WooCommerce so every customer automatically sees the price intended for their user role. Whether you’re offering wholesale pricing, B2B pricing, dealer pricing, or exclusive member discounts, the plugin lets you manage personalized pricing without creating duplicate products or running multiple WooCommerce stores.

You can apply pricing rules across your entire store, set exact prices for individual products, support variable products, and hide prices for selected user roles – all from within WooCommerce.

Key Features

Offer Different Prices to Different Customer Groups

Create role-based pricing for wholesale customers, dealers, distributors, members, subscribers, or any custom WooCommerce user role. Every customer automatically sees the correct price based on their assigned role.

Apply Storewide Pricing Rules

Quickly create wholesale or member pricing across your WooCommerce store using price multipliers. Increase or decrease prices for each user role with precise multiplier values, including decimal values.

For example, you can offer wholesale customers a discounted price while retail customers continue seeing your standard catalogue price.

Set Product-Specific Prices

Need more control over selected products? Override your global pricing by assigning an exact price for an individual product based on the selected user role.

The Lite version allows you to configure role-based pricing for one product, making it easy to evaluate the plugin before upgrading to the Pro version for unlimited product pricing.

Compatible with Variable Products

Apply role-based pricing to WooCommerce variable products so customers continue to receive the correct pricing regardless of the variation they choose.

Hide Prices for Selected User Roles

Some stores don’t want prices visible to every visitor. Hide product prices for selected user roles whenever required. This is particularly useful for wholesale stores, B2B catalogues, or businesses that only display pricing to approved customers.

Read the full description on the official page →