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UTM Leads Tracker
Discover which marketing campaigns are actually profitable and which are wasting your time & money. UTM Lead Tracker records the source of the lea …
The facts
- Rating
- 5★ from 1
- Active installs
- 400+
- Price
- Free
- Last updated
- 26 May 2022
- Added
- Sep 2017
- Requires WP
- 5.0
- Tested up to
- WP 6.0.0
- Downloads
- 6,132
Our analysis
AI-assistedUTM Leads Tracker is a WordPress plugin designed to help you identify the source of your leads from various marketing campaigns. It records the source of each lead and displays this information in the WordPress Dashboard alongside lead details. By using UTM parameters in your marketing efforts, you can track the effectiveness of campaigns and determine which ones are profitable.
This plugin is suitable for users who want to gain insights into their marketing performance, particularly those involved in political campaigns, digital downloads, or e-commerce. It integrates with platforms like Easy Digital Downloads and WooCommerce, making it useful for online store owners and marketers looking to optimise their advertising strategies.
Best for: This plugin suits marketers and online store owners who want to track the effectiveness of their advertising campaigns.
What it does well
- ✓Tracks the source of leads
- ✓Displays lead details in WordPress Dashboard
- ✓Helps identify profitable marketing campaigns
- ✓Integrates with Easy Digital Downloads and WooCommerce
Where it falls short
- •Limited information available on features and capabilities
- •Only tested up to WordPress 6.0.0
Verdict
UTM Leads Tracker provides a straightforward way to track lead sources, but its limited feature set may not meet all users' needs.
From the developer
Aman's own description of UTM Leads Tracker, lightly tidied.
Discover which marketing campaigns are actually profitable and which are wasting your time & money. UTM Lead Tracker records the source of the lead and shows it in WordPress Dashboard along the lead details.
Wouldn’t it be amazing if you knew if the last sale happened because of the blog post or the Facebook ad?
This plugin tracks the effectiveness of your marketing campaigns and helps you identify the winners.
Use it to:
- Know the source of your leads.
- Track ROI of your AdWords/ Facebook campaigns.
- Uncover your most profitable traffic sources.
All you need to have is UTM Parameters in your marketing campaigns.
Use this {{Campaign URL Builder}} tool to generate URL
https://ga-dev-tools.appspot.com/campaign-url-builder/
The plugin seamlessly integrates with
- Easy Digital Downloads
- WooCommerce
- Gravity Forms (coming soon)
Why we built this?
Our eyes would light up every time we saw a new order.
But it was frustrating to be unaware of the source of it.
Was it our YouTube video or the blog post or the free version which led to sale?
What was the source of this order?
We didn’t know. We were relying on guess work. This means we couldn’t scale our marketing efforts.
To solve this problem we began to sprinkle Coupon codes.
People began to use coupon and I would get the source of leads.
But there was still a big problem.
Just to track the source of leads we were giving upfront discounts.
It was hurting our revenues.
Researched a bit and discovered that you can create URL with UTM parameters.
A set of additional parameters you can append to a URL that could help you identify the source of the lead.
So we set it up and began to see results in Google analytics.
Cool at least some part of the problem was solved.
But there were still couple of loose ends:
* Only the traffic stats were captured
* We had to log in to the analytics to see the traffic
* We still could not figure the source of lead if Sally saw our video or did she clicked on video to make a purchase.
Tagged as
industry
Political & Campaign
platform
WooCommerce
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