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Wp Tracking Codes
Add Google Tag Manager, GA4, Google Ads Remarketing, Facebook Pixel and Google Merchant Reviews codes to your site — no code editing required.
The facts
- Rating
- 5★ from 4
- Active installs
- 900+
- Price
- Free
- Last updated
- 30 Jul 2026
- Added
- Jul 2016
- Requires WP
- 5.2.0
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.4
- Downloads
- 30,059
Our analysis
AI-assistedWP Tracking Codes is a WordPress plugin that allows you to add various tracking and advertising codes to your site from a single settings screen. It simplifies the process by eliminating the need for theme editing or multiple plugins for different platforms.
The plugin supports Google Tag Manager, Google Analytics 4, Google Ads Remarketing, Facebook Pixel, and Google Merchant Customer Reviews for WooCommerce. It is suitable for users who want to manage tracking codes efficiently without extensive technical knowledge.
Best for: This plugin is best for site owners looking to manage tracking codes without technical complexity.
What it does well
- ✓Centralised management of tracking codes
- ✓Supports multiple platforms including Google and Facebook
- ✓No theme editing required
- ✓Free to use from the WordPress.org directory
- ✓Regular updates and active user base
Where it falls short
- •Does not push ecommerce events to Google Tag Manager or Google Analytics
- •WooCommerce required only for Google Merchant Customer Reviews feature
Verdict
WP Tracking Codes provides a straightforward solution for adding essential tracking snippets, but it may not meet all ecommerce tracking needs.
From the developer
Heitor_tito's own description of Wp Tracking Codes, lightly tidied.
WP Tracking Codes lets you add the main tracking and advertising codes to your WordPress site from a single settings screen — no theme editing, no separate plugin for each platform.
Features
- Google Tag Manager — container code in
<head>and after<body> - Google Analytics 4 — global site tag (gtag.js)
- Google Ads Remarketing — global site tag for remarketing/conversion tracking
- Facebook Pixel — base pixel code, including the noscript fallback
- Google Merchant Customer Reviews (WooCommerce) — opt-in survey on the order confirmation page
What this plugin does not do
WP Tracking Codes only inserts the base tracking snippets above — it does not push ecommerce events or a dataLayer (add to cart, purchase, etc.) to GTM/GA4. For ecommerce event tracking on WooCommerce, check out Datalayer for WooCommerce, a dedicated plugin from the same developer.
Requirements
Works on any WordPress site. WooCommerce is only required for the Google Merchant Customer Reviews feature.
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