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Best Free WordPress Plugins for Heatmaps

15 plugins compared · Updated August 2026 · Heatmaps

All 15 Free only Premium only

Choosing a WordPress plugin for heatmaps comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. StatCounter Best overall 84/100
  2. 2. Nelio A/B Testing 84/100
  3. 3. Lucky Orange 80/100
  4. 4. Opti-Behavior 80/100
  5. 5. ShinyStat Analytics 80/100
  6. 6. QA Assistants 79/100
  7. 7. Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue... 79/100
  8. 8. Hitsteps Web Analytics 78/100
  9. 9. Inspectlet 74/100
  10. 10. Aurora Heatmap 72/100
  11. 11. UXsniff AI-powered Heatmaps and Session Recordings 71/100
  12. 12. Capturly 67/100
  13. 13. Website Optimization 65/100
  14. 14. AFS Analytics 65/100
  15. 15. Mouseflow for WordPress 57/100
1 StatCounter
Best overall Free by StatCounter

StatCounter

Real-time visitor stats, session replay and heatmaps for your WordPress site. See exactly how visitors use your site - and why they leave.

4★
from 47 ratings
70k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
84

WPScore

Read review View on WordPress.org
2 Nelio A/B Testing
Free by Nelio Software

Nelio A/B Testing

A/B Testing, conversion rate optimization, and beautiful Heatmaps with AI Assistance.

4.8★
from 97 ratings
4k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
84

WPScore

Read review View on WordPress.org
4 Opti-Behavior
Free by OptiUser

Opti-Behavior

Self-hosted heatmaps, funnels, A/B WooCommerce testing, behavior analytics & Smart Insights for WordPress. Own your data and optimize what users do.

5★
from 4 ratings
1k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
80

WPScore

Read review View on WordPress.org
6 QA Assistants
Free by QuarkA

QA Assistants

Let your data speak — assistants with different perspectives help you understand your site, alongside heatmaps and replays.

4.5★
from 8 ratings
2k+
active installs
Updated
Aug 2026
Tested to
WP 6.9.7
79

WPScore

Read review View on WordPress.org
8 Hitsteps Web Analytics
Free by Hitsteps

Hitsteps Web Analytics

Track live WordPress visitors in real time with visitor journeys, referrers, profiles, heatmaps, WooCommerce context, and live chat.

3.9★
from 7 ratings
800+
active installs
Updated
Aug 2026
Tested to
WP 7.1
78

WPScore

Read review View on WordPress.org
9 Inspectlet
Free by inspectlet

Inspectlet

Add Inspectlet to your WordPress site — AI-powered session replay, heatmaps, form analytics, A/B testing, and more.

5★
from 2 ratings
700+
active installs
Updated
Mar 2026
Tested to
WP 6.7.7
74

WPScore

Read review View on WordPress.org
10 Aurora Heatmap
Free by r3098

Aurora Heatmap

Beautiful like an aurora! A simple WordPress heatmap that can be completed with just a plugin.

4.7★
from 7 ratings
20k+
active installs
Updated
Apr 2025
Tested to
WP 6.8.0
72

WPScore

Read review View on WordPress.org
12 Capturly
Free by Capturly

Capturly

Enables Capturly visitor analytics, session replay, conversion funnel and heatmap tracking on your WordPress website.

5★
from 1 ratings
100+
active installs
Updated
Sep 2025
Tested to
WP 6.8.8
67

WPScore

Read review View on WordPress.org
13 Website Optimization
Free by Plerdy

Website Optimization

Optimize your website with Plerdy by analyzing traffic sources, scroll depth, user clicks, and usability to enhance conversion and strategy.

5★
from 6 ratings
1k+
active installs
Updated
Jul 2025
Tested to
WP 6.6.7
65

WPScore

Read review View on WordPress.org
14 AFS Analytics
Free by AFS Analytics

AFS Analytics

Full featured Web Analytics solution. Easy to use, in addition or as an alternative to google analytics.

4.1★
from 9 ratings
500+
active installs
Updated
Jun 2025
Tested to
WP 6.8.8
65

WPScore

Read review View on WordPress.org
15 Mouseflow for WordPress
Free by mouseflow

Mouseflow for WordPress

Mouseflow gives you free and easy-to-use conversion and user experience analytics for your website. Analyze conversion funnels, heatmaps and even sess …

3.8★
from 6 ratings
7k+
active installs
Updated
Sep 2023
Tested to
WP 6.3.10
57

WPScore

Read review View on WordPress.org