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Best WordPress Plugins for Attribution

11 plugins compared · Updated August 2026 · Attribution

All Free only 11 Premium only

Choosing a WordPress plugin for attribution comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 11 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 11 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. HandL UTM Grabber / Tracker Best overall 85/100
  2. 2. WooCommerce Analytics 84/100
  3. 3. Easy UTM tracking with contact form 7 81/100
  4. 4. Sense Forms 81/100
  5. 5. TrueROAS AI Ad Attribution 73/100
  6. 6. Validate Audio Attribution 70/100
  7. 7. Molongui Post Contributors: Multi-Role Contributor Attributi... 70/100
  8. 8. PressForward 70/100
  9. 9. UTM Manager 68/100
  10. 10. Opinly 68/100
  11. 11. ThoughtMetric for WooCommerce 66/100
1 HandL UTM Grabber / Tracker
Best overall Free by Haktan Suren

HandL UTM Grabber / Tracker

The WordPress attribution plugin used by over 250,000+ sites to capture UTMs, gclid, and source data in your forms, CRM, and revenue workflows.

4.8★
from 144 ratings
10k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
2 WooCommerce Analytics
Free by WooCommerce

WooCommerce Analytics

Boost sales and maximize ROI with WooCommerce Analytics. Access order attribution data to optimize performance and drive business growth effectively.

4.5★
from 4 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
84

WPScore

Read review View on WordPress.org
4 Sense Forms
Free by Paramount Tech Network

Sense Forms

Drag-and-drop WordPress form builder that shows the source, campaign & device behind every lead — spam protection, SMTP & analytics built in.

5★
from 9 ratings
200+
active installs
Updated
Aug 2026
Tested to
WP 7.1
81

WPScore

Read review View on WordPress.org
8 PressForward
Free by PressForward

PressForward

PressForward provides an integrated workflow for curating content aggregated from the web.

4.6★
from 11 ratings
100+
active installs
Updated
Dec 2025
Tested to
WP 6.9.7
70

WPScore

Read review View on WordPress.org
9 UTM Manager
Free by BeautifulPlugins

UTM Manager

Track UTM parameters, capture leads with first & last-touch attribution, and analyze marketing campaign performance in your WordPress dashboard.

100+
active installs
Updated
Aug 2026
Tested to
WP 7.1
68

WPScore

Read review View on WordPress.org
10 Opinly
Free by opinlyai

Opinly

Visitor analytics and revenue attribution for Opinly. Connect with one key. No tracking snippet, no theme edits.

100+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
68

WPScore

Read review View on WordPress.org