UTM Manager

UTM Manager is a powerful and lightweight UTM tracking plugin for WordPress that helps marketers, business owners, and agencies track UTM parameters, capture leads with complete marketing attribution data, and analyze campaign performance — all without leaving the WordPress dashboard.

Whether you’re running Google Ads, Facebook Ads, email marketing, social media, or affiliate promotions, UTM Manager ensures every visitor is tracked, recorded, and linked to the correct traffic source. Stop guessing which campaigns convert and start making data-driven marketing decisions.

🚀 Upgrade to Pro | 📄 Plugin Documentation | 💻 Support

How It Works

When visitors arrive at your website through URLs containing UTM parameters (like ?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale), UTM Manager captures this data with a lightweight, deferred tracking beacon — so it never slows the page down and keeps working behind full-page caching. Each visitor gets a first-party visitor ID, and their lead record stores both the first touch (the campaign, landing page, and referrer that originally brought them in) and the last touch (their most recent campaign), plus their full page-by-page journey. If the visitor logs in, their WordPress account and email are automatically linked to the lead — turning anonymous traffic into identified leads. IP addresses are never stored raw — only a salted hash.

Example UTM URL:
https://your-domain.com/?utm_id=12345&utm_source=google&utm_medium=advertising&utm_campaign=black-friday-sale&utm_term=campaign-term&utm_content=campaign-content

✨ Key Features

🎯 Automatic UTM Parameter Tracking

Capture all standard UTM parameters automatically from incoming URLs:

• utm_id – Unique identifier for tracking
• utm_source – Traffic source (google, facebook, newsletter)
• utm_medium – Marketing medium (cpc, email, social)
• utm_campaign – Campaign name (black_friday, summer_sale)
• utm_term – Paid search keywords
• utm_content – Differentiate ads or links

📈 Overview Dashboard (New in v2.0)

• Total leads, total visits, and new-leads trend chart
• Top Source / Medium / Campaign breakdowns at a glance
• All reporting runs on fast, indexed custom database tables

🧲 First-Touch & Last-Touch Attribution

• Every lead stores the campaign, landing page, and referrer that first brought them in
• The last-touch attribution is refreshed on every new campaign visit
• First-touch data is never overwritten — you always know the original source
• Full page-by-page visit journey (browsing history) per lead

👤 Automatic Lead Identification

• Anonymous visitors are tracked with a random first-party visitor ID
• When a visitor logs in, their WordPress user account and email are linked to the lead automatically
• Identity priority: email → user account → visitor ID — once known, never lost
• Returning visitors update the same lead instead of creating duplicates

Read the full description on the official page →