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Best WordPress Plugins for Insights

15 plugins compared · Updated August 2026 · Insights

All Free only 15 Premium only

Choosing a WordPress plugin for insights comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. Matomo Analytics Best overall 88/100
  2. 2. WP Statistics 87/100
  3. 3. CrawlWP SEO 86/100
  4. 4. WP Visitor Statistics 85/100
  5. 5. Search Insights 83/100
  6. 6. Analytics Insights 82/100
  7. 7. AWCA 82/100
  8. 8. Add LinkedIn Insight Tag for LinkedIn Ads 81/100
  9. 9. Opti-Behavior 80/100
  10. 10. Search Engine Insights for Google Search Console 79/100
  11. 11. QA Assistants 79/100
  12. 12. Kognetiks Chatbot for WordPress 79/100
  13. 13. Putler 79/100
  14. 14. Survey Form Block 78/100
  15. 15. Nelio Session Recordings 75/100
1 Matomo Analytics
Best overall Free by matomoteam

Matomo Analytics

Privacy friendly, GDPR compliant and self-hosted. Matomo is the #1 Google Analytics alternative that gives you control of your data. Free and secure.

4.6★
from 177 ratings
100k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
88

WPScore

Read review View on WordPress.org
2 WP Statistics
Free by VeronaLabs

WP Statistics

Get website traffic insights with GDPR/CCPA compliant, privacy-friendly analytics. Includes visitor data, stunning graphs, and no data sharing.

4.1★
from 757 ratings
600k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
87

WPScore

Read review View on WordPress.org
3 CrawlWP SEO
Free by properfraction

CrawlWP SEO

Improve your WordPress SEO with instant search-engine indexing, SEO insights, and indexing status tracking.

4.7★
from 60 ratings
30k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
4 WP Visitor Statistics
Free by osama.esh

WP Visitor Statistics

This plugin will help you to track your visitors & visits, browsers, operating systems, GEO locations and much more, easy to install and working fine.

4.5★
from 156 ratings
20k+
active installs
Updated
Jun 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
5 Search Insights
Free by Mark

Search Insights

Uncover exactly what visitors search for on your site. Stop guessing what content to create, fix content gaps, and boost engagement.

4.9★
from 29 ratings
3k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
83

WPScore

Read review View on WordPress.org
6 Analytics Insights
Free by Alin Marcu

Analytics Insights

A full-featured and entirely free Google Analytics Dashboard plugin for WordPress. Displays stats to help you to better understand your site content.

4.6★
from 34 ratings
10k+
active installs
Updated
May 2026
Tested to
WP 7.0.4
82

WPScore

Read review View on WordPress.org
7 AWCA
Free by Passionate Brains

AWCA

Provides Google Analytics Integration for WooCommerce eStore. It provides detailed insights & powerful independent reports for WooCommerce website.

4.7★
from 23 ratings
2k+
active installs
Updated
Jun 2026
Tested to
WP 7.0.4
82

WPScore

Read review View on WordPress.org
9 Opti-Behavior
Free by OptiUser

Opti-Behavior

Self-hosted heatmaps, funnels, A/B WooCommerce testing, behavior analytics & Smart Insights for WordPress. Own your data and optimize what users do.

5★
from 4 ratings
1k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
80

WPScore

Read review View on WordPress.org
11 QA Assistants
Free by QuarkA

QA Assistants

Let your data speak — assistants with different perspectives help you understand your site, alongside heatmaps and replays.

4.5★
from 8 ratings
2k+
active installs
Updated
Aug 2026
Tested to
WP 6.9.7
79

WPScore

Read review View on WordPress.org
13 Putler
Free by putler

Putler

A simple WooCommerce analytics plugin that provides detailed reports, insights, exports, segments, subscriptions & GA4 integration all in one place.

5★
from 15 ratings
200+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
79

WPScore

Read review View on WordPress.org
14 Survey Form Block
Free by bPlugins

Survey Form Block

Create custom survey forms in Gutenberg to engage your audience and collect valuable insights – a free survey form block for WordPress.

5★
from 1 ratings
400+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
78

WPScore

Read review View on WordPress.org