Matomo Analytics

Version 5.11.1 and above include an important security related fix, it is highly recommended to update to this version.

Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin.

For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free!

Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.

Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control.

It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics.

Matomo is free, secure and open – your ethical user insights platform.

How Matomo Analytics for WordPress solves problems:

• 100% data ownership, no one else can see your data
• All data is stored in your WordPress and not sent to any third party or different country
• Super easy to install. No coding or technical knowledge needed #nocode
• Free to use forever
• Designed to save you time as an out-of-box solution (including many Ecommerce stores)
• Protects the privacy of your users
• GDPR Manager
• No data sampling
• Opportunities to extend with an ever-growing marketplace
• Supports over 50 languages
• Comes equipped with Matomo Tag Manager

How Matomo focuses on privacy:

• Superb user privacy protection
• Heaps of features to anonymize data and IP addresses
• WP shortcode to embed an opt-out feature into your website
• Features to export and delete data for GDPR
• Ability to configure data retention

Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers.

Features include:

• Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box)
• Campaign tracking
• Visitor profiles
• Tag Manager
• Dashboards
• Segmentation
• Real time reports
• Transitions
• JavaScript error tracking
• Extensive geolocation reports / maps
• Many different visualisations
• Row evolution
• Report comparisons
• Export features
• See the most drastic changes within a given time period
• Supports WP Rest API
• And hundreds of other features
• Easily give your colleagues access to your reports if / when needed
• Easily exclude certain roles, visitors and pages from being tracked
• Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.)
• Import historical data from Google Analytics or WP Statistics

Premium paid features:

• Heatmaps & Session Recordings
• Form Analytics
• Media Analytics
• Funnels
• SEO features – Keyword rankings
• Custom reporting
• Cohorts
• Users flow

Read the full description on the official page →