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Analytics Insights
A full-featured and entirely free Google Analytics Dashboard plugin for WordPress. Displays stats to help you to better understand your site content.
The facts
- Rating
- 4.6★ from 34
- Active installs
- 10k+
- Price
- Free
- Last updated
- 24 May 2026
- Added
- Sep 2021
- Requires WP
- 3.5
- Tested up to
- WP 7.0.4
- Requires PHP
- 5.6
- Downloads
- 215,947
Our analysis
AI-assistedAnalytics Insights is a WordPress plugin that integrates Google Analytics 4 tracking into your site, allowing you to view key statistics directly from your WordPress Dashboard. It presents various analytics reports, including audience, acquisition, and engagement metrics, in a user-friendly format.
The plugin offers real-time stats, customizable tracking codes, and supports advanced features like cross-domain tracking and ecommerce analytics. It is suitable for users who want detailed insights into their website's performance without leaving the WordPress environment.
Best for: This plugin is best for WordPress users looking to integrate Google Analytics for detailed site performance tracking.
What it does well
- ✓Displays key Google Analytics stats in the WordPress Dashboard
- ✓Real-time visitor tracking and engagement metrics
- ✓Customizable Google Analytics tracking code
- ✓Supports advanced features like cross-domain tracking and ecommerce
- ✓User privacy oriented features included
Where it falls short
- •Limited information on specific features beyond the basic description
Verdict
Analytics Insights provides a comprehensive solution for monitoring website analytics directly within WordPress. It is a practical tool for those who need to track various metrics and events effectively.
From the developer
Alin Marcu's own description of Analytics Insights, lightly tidied.
Analytics Insights is a free WordPress plugin that enables site tracking using the latest Google Analytics 4 tracking code. It allows you to view key Google Analytics stats in your WordPress Dashboard.
Google Analytics Reports, Stats and Insights
Analytics Insights displays the reports you need on your dashboard and on the site’s frontend. Audience, acquisition, behavior, engagement and real-time stats are all presented as charts within a dedicated dashboard widget.
In addition to a set of general Google Analytics stats, insights like in-depth Page reports and in-depth Post reports are available.
The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.
Google Analytics Real-Time Stats
Google Analytics reports, in real-time, in your dashboard screen:
- Real-time number of visitors
- Real-time number of visitors per page
- Real-time device category
Google Analytics Reports and Insights
The Google Analytics insights and reports you need on your dashboard and on the site’s frontend:
- Sessions, organic searches, page views, bounce rate analytics stats
- Locations, pages, referrers, keywords, 404 errors analytics stats
- Traffic channels, social networks, traffic mediums, search engines analytics stats
- Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats
Google Analytics Tracking
Installs the latest Google Analytics tracking code and allows full code customization:
- Google Analytics 4 tracking code
- Accelerated Mobile Pages (AMP) support for Google Analytics
- Cross domain tracking
- Ecommerce support for Google Analytics
- User privacy oriented features and much more
With Analytics Insights you can easily track events like downloads, page scrolling depth, outbound links, emails. In addition, you can track custom event categories, actions, and labels using annotated HTML elements.
Custom dimensions tracking of authors, publication date, categories, tags is also possible with Analytics Insights.
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