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Adjusted Bounce Rate
A well-designed plugin that improves the accuracy of your bounce rate, time on page, and session duration metrics in Google Analytics.
The facts
- Rating
- 4.2★ from 5
- Active installs
- 30+
- Price
- Free
- Last updated
- 6 Apr 2015
- Added
- May 2014
- Requires WP
- 3.5
- Tested up to
- WP 4.1.42
- Downloads
- 3,752
Our analysis
AI-assistedAdjusted Bounce Rate is a WordPress plugin designed to enhance the accuracy of engagement metrics in Google Analytics. It addresses issues with tracking metrics such as Average Session Duration and Bounce Rate by implementing a JavaScript method that is widely accepted for this purpose.
This plugin allows you to set various parameters for engagement tracking, including time intervals for user engagement and session abandonment. It is suitable for users who want to improve their analytics data, particularly in the context of wedding and events planning websites.
Best for: This plugin is best for website owners looking to enhance their Google Analytics data accuracy, particularly in the wedding and events planning niche.
What it does well
- ✓Improves accuracy of Google Analytics metrics
- ✓Customizable engagement tracking event intervals
- ✓Allows creation of goals based on time on page
- ✓Compatible with Ajaxify jQuery plugin
- ✓Free to use
Where it falls short
- •Last updated in April 2015
- •Tested only up to WordPress 4.1.42
- •Limited active installs
Verdict
Adjusted Bounce Rate offers useful features for tracking engagement metrics, but its outdated status and limited active use may be a concern for potential users.
From the developer
Grant Norwood's own description of Adjusted Bounce Rate, lightly tidied.
Google Analytics does not properly track some important engagement metrics like Avg Session Duration, Avg Session Duration, and Bounce Rate. This plugin uses a commonly-accepted JavaScript method of improving the accuracy of these stats.
This plugin addresses the issues as identified by the Google Analytics team at:
Others have also blogged about their own solutions at:
- http://padicode.com/blog/analytics/the-real-bounce-rate/
- http://briancray.com/posts/time-on-site-bounce-rate-get-the-real-numbers-in-google-analytics
See http://grantnorwood.com/wordpress/plugins/adjusted-bounce-rate/ for more information about the plugin and the author, or visit the GitHub repo at https://github.com/grantnorwood/adjusted-bounce-rate to fork my code or submit an issue.
Features
- Set the engagement tracking event interval. (Defaults to 10 secs.)
- Set the max engagement time, which allows you to customize when the session should be
considered abandoned. (Defaults to 20 mins.) - Set the minimum engagement time, which can be used to set an initial amount of time
required to count the user has having engaged. (Defaults to 10 secs.) - Customize the event Category, Action and Label names to be displayed in Google Analytics.
- Create goals in Google Analytics based on the time on page. (GA goals only support session duration by default!)
- Uses either the old pageTracker code, the newer asynchronous code, or the newest Universal Analytics code.
- Choose header or footer placement for the code.
- Compatible with Ajaxify jQuery plugin.
Tagged as
industry
Wedding & Events Planning
purpose
Analytics & Tracking
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