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Audience Analytics
Provides statistics about visitors to every page of your site: traffic, age, gender, shopping patterns, general interests and much more.
The facts
- Rating
- 3★ from 2
- Active installs
- 1k+
- Price
- Free
- Last updated
- 26 Nov 2018
- Added
- Dec 2016
- Requires WP
- 4.0
- Tested up to
- WP 4.9.31
- Downloads
- 27,126
Our analysis
AI-assistedAudience Analytics by Quantcast is a WordPress plugin that provides detailed insights into your website visitors. It collects data on various metrics, including platform usage, site traffic, and audience demographics such as age, gender, and geography.
The plugin is designed for users who want to understand their audience better, offering information on shopping behavior, interests, and even political affiliations. This can be particularly useful for website owners looking to tailor their content and marketing strategies to their audience's preferences.
Best for: Website owners seeking to gain insights into their audience demographics and behaviour.
What it does well
- ✓Provides fine-grained data about website visitors
- ✓Includes statistics on platform usage and site traffic
- ✓Offers audience demographics and interests
Where it falls short
- •Last updated in November 2018
- •Tested only up to WordPress version 4.9.31
- •Directory score of 49/100 indicates potential issues
Verdict
Audience Analytics offers valuable visitor insights but may have limitations due to its last update and compatibility. It is suitable for those wanting to understand their audience better.
From the developer
Quantcast's own description of Audience Analytics, lightly tidied.
Quantcast Measure provides fine-grained data about visitors to every page of your website. This includes statistics about platform usage (mobile vs. desktop) and site traffic, as well as audience demographics such as age, gender, geography, income, education, occupation, and family status.
The product also goes deeper to offer detailed information about visitors’ favorite websites, shopping behavior, general interests & hobbies, media and entertainment preferences, and even political affiliations.
Tagged as
purpose
Analytics & Tracking
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