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Free Plugin by digitalpoint v1.2.7

Better Google Analytics

Track everything with Google Analytics (clicked links, emails opened, YouTube videos being watched, etc.). Includes real time Analytics dashboard.

Better Google Analytics

The facts

Rating
4.2★ from 34
Active installs
2k+
Price
Free
Last updated
24 Feb 2022
Added
May 2015
Requires WP
3.8
Tested up to
WP 5.9.16
Downloads
208,335

Our analysis

AI-assisted

Better Google Analytics is a WordPress plugin that simplifies the integration of Google Analytics into your website. It allows you to add tracking code, manage your Google Analytics account, and access various analytics features directly from your WordPress admin area. The plugin is designed for users who want to track website performance without needing to log into Google Analytics separately.

With features like A/B testing, heat maps, and detailed reporting options, Better Google Analytics provides a comprehensive toolkit for monitoring user engagement and site issues. It is suitable for website owners looking to enhance their analytics capabilities with minimal setup effort.

Best for: This plugin is best for WordPress site owners who want to simplify their Google Analytics management and tracking.

What it does well

  • Easily integrates Google Analytics into WordPress
  • Allows management of Google Analytics goals from the admin area
  • Supports A/B testing without coding
  • Can create new Google Analytics properties automatically
  • Tracks various user engagement metrics

Where it falls short

  • Limited information on specific features and performance
  • Last updated in February 2022

Verdict

Better Google Analytics offers a straightforward solution for integrating Google Analytics with WordPress, but its last update may raise concerns for some users.

From the developer

digitalpoint's own description of Better Google Analytics, lightly tidied.

The Better Google Analytics plugin allows you to easily add Google Analytics code to your website and gives you the power to track virtually everything. Better Google Analytics includes heat maps, reports, charts, events and site issue tracking in your WordPress admin area without the need to log into your Google Analytics account.

Better Google Analytics allows you to manage your Google Analytics account from within your WordPress admin area (for example you can create/edit Google Analytics Goals).

In addition, Better Google Analytics makes A/B (split) testing a breeze (no code required) so you can find what variations work the best for your site by using Google Analytics Content Experiments.

Simple To Setup

The Better Google Analytics plugin can automatically configure your Google Analytics account to maximize what you can track with the minimum amount of effort. Can automatically set various options on your Google Analytics account on your behalf as well as create custom dimensions and map them to where they need to go. If you are setting up a brand new site, this plugin can even create a brand new Web Property within your selected Google Analytics account if you wish. All with a single click.

Better Google Analytics utilizes all the latest and greatest features of Google Analytics (Universal analytics, user-ID session unification, event tracking, campaign tracking, custom dimensions, server-side tracking, social engagement tracking, remarketing, etc.) Additionally, Better Analytics can track users who are visiting AMP (Accelerated Mobile Pages) on your site.

Google Analytics Account Management

  • The Better Google Analytics plugin can create a new web property/profile on your Google Analytics account if needed (if it’s a new site)
  • Auto-Configure system will set certain options automatically on your Google Analytics account if needed
  • Auto-Configure system can create custom dimensions for your Google Analytics Web Property and map them to the appropriate Better Google Analytics settings
  • Google Analytics Goal Management system allows you to create, edit, activate and disable Google Analytics Goals from within your WordPress admin area
  • Google Analytics Content Experiment Management allows you to run A/B (split) testing variations easily

If you link your Google Analytics account, the Better Google Analytics plugin is able to make extensive use of the Google Analytics API to give you a plethora of reporting options (both historical and realtime). Google Analytics API calls are cached to make them as fast as possible.

Better Google Analytics uses lightweight (and client-side cacheable) JavaScript to give your users the fastest possible experience on your website. Fully compatible with multisite network setups.

Better Google Analytics Basic Tracking Features (each can be enabled/disabled):

  • Link Attribution
  • User-ID/Session Unification
  • Enable On AMP Pages
  • User Engagement
  • Comment Creation
  • User Registration
  • YouTube Video Engagement
  • Emails Sent/Opened
  • External Link Clicks
  • File Downloads
  • Page Scroll Percent
  • Time On Page
  • Anonymize IPs
  • Demographic & Interest
  • Force Google Analytics Traffic Over SSL
  • RSS/Email Link Source Tracking
  • Advertising Ad Clicks
  • Page Not Found (404)
  • AJAX Requests

Better Google Analytics Dimension Tracking:

  • Categories
  • Author
  • Tags
  • Publication Year
  • User Role
  • User

Better Google Analytics Social Button Engagement Tracking:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn

Better Google Analytics Reporting Features (can be viewed site-wide or for individual page/URL):

  • Dashboard Charts (real time or historical)
  • Weekly Heat Maps
  • Historical Area Percent Charts
  • Events
  • Issue Monitoring

Read the full description on the official page →

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