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Free Plugin by CallRail v0.5.3

CallRail Phone Call Tracking

Dynamically swap CallRail tracking phone numbers based on the visitor's referring source.

CallRail Phone Call Tracking

The facts

Rating
3.7★ from 6
Active installs
10k+
Price
Free
Last updated
11 Feb 2026
Added
Oct 2011
Requires WP
3.0
Tested up to
WP 6.9.7
Downloads
364,544

Our analysis

AI-assisted

CallRail Phone Call Tracking is a WordPress plugin designed to provide insights into inbound leads and digital marketing performance. It uses Dynamic Number Insertion to track the source and web session of each caller, allowing you to understand where your leads are coming from. The plugin also includes a form tracking tool that attributes form submissions back to their source and tracks user behaviour on your site prior to submission.

This plugin is suitable for marketers and website owners who want to gain visibility into their inbound lead generation efforts and improve their marketing strategies based on detailed analytics.

Best for: Marketers and website owners looking to enhance their lead tracking and analytics.

What it does well

  • Tracks caller source and web session using Dynamic Number Insertion
  • Includes a form tracking tool for better attribution
  • Provides insights into user behaviour before form submissions
  • Free to use from the WordPress.org directory
  • Active installation count of 10,000

Where it falls short

  • Limited feature information available
  • Only six ratings with a moderate average score

Verdict

CallRail Phone Call Tracking offers useful tracking features for understanding inbound leads, but the limited user feedback may warrant caution for potential users.

From the developer

CallRail's own description of CallRail Phone Call Tracking, lightly tidied.

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond — helping our customers get to better outcomes.

Our WordPress plugin allows you to learn detailed information about the source and web session of every caller from your website using a process called Dynamic Number Insertion. It also powers our form tracking tool, which gives you the power to attribute form submissions back to their source and learn about what the user did on your site before submitting the form.

Read the full description on the official page →

Tagged as

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