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Cookieless Privacy-Focused Google Analytics
Enables Google Analytics without setting cookies or storing any data in the browser. Asking for user consent in the frontend should not be necessary.
The facts
- Rating
- 5★ from 2
- Active installs
- 100+
- Price
- Free
- Last updated
- 5 Jun 2020
- Added
- Jun 2020
- Requires WP
- 4.4
- Tested up to
- WP 5.4.21
- Requires PHP
- 7.0
- Downloads
- 3,247
Our analysis
AI-assistedCookieless Privacy-Focused Google Analytics is a WordPress plugin designed to integrate Google Analytics without using cookies, thus aiming for compliance with GDPR and similar regulations. It generates a unique client ID for each page load without storing any data in the user's browser, eliminating the need for cookie consent dialogs.
The plugin works by disabling all Google Analytics cookies and generating an alternative client ID on the fly. This ID is created using hashed components, including the client IP address and browser details, and changes periodically to prevent long-term tracking. It is suitable for website owners who want to use Google Analytics while prioritising user privacy.
Best for: Website owners looking to use Google Analytics without compromising user privacy.
What it does well
- ✓No cookies stored in the user's browser
- ✓Compliant with GDPR and EU legislation
- ✓Generates client ID dynamically
- ✓IP address anonymization enabled
- ✓Easy installation and setup
Where it falls short
- •Limited information on additional features or configurations
Verdict
This plugin offers a straightforward solution for integrating Google Analytics while focusing on privacy. It may appeal to those concerned about compliance with data protection laws.
From the developer
hiroprot's own description of Cookieless Privacy-Focused Google Analytics, lightly tidied.
Cookieless Privacy-Focused Google Analytics adds the GA tracking script to your site while configuring it in such a way that no cookies or other data are stored in the end user’s browser. With this plugin, it should not be necessary to ask for user consent in order to be compliant with GDPR and other EU legislation.
Being able to use Google Analytics without having to display a cookie consent dialog was the primary motivation behind the plugin.
IP address anonymization via anonymizeIp is enabled by the plugin, too, of course.
How It Works
Google Analytics requires a client ID, a unique string that identifies the user’s browser and persists between page hits. Without this plugin, the client ID is generated by the Google Analytics script when a site is first visited and stored in a cookie.
This plugin basically does two things:
- Disable all Google Analytics cookies by setting
storagetonone - Generate an alternative client ID on the fly whenever a page is loaded
Client ID Generation
While Google Analytics works even without a client ID, many of its features require an ID that does not change between page hits or visits. This plugin generates the client ID on the fly in JavaScript while a page is loaded.
The generated client ID does not contain any personally identifiable information. This is achieved by:
- Hashing the components that make up the client ID.
- Switching to a new ID every few days (configurable).
The following components are used to build the client ID (the string that is then hashed):
- Client IP address as seen by the webserver
- Domain of the website where the plugin is installed
- Browser user agent
- Browser language
- Validity period (a number that changes every n days to force a new client ID and prevent long-term tracking)
Usage
Install the plugin and add your Google Analytics tracking code (UA-xxxxxx-y). That’s it.
Configurable Settings
Tagged as
feature
Built-in Analytics
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