CP Referrer and Conversion Tracking

CP Referrer and Conversion Tracking is a useful tool for evaluating the result of marketing campaigns. It records the referral website of each visitor and it can also be used to identify the referral of the conversions (purchases, contact form submissions, appointments, bookings).

The main features are:

• Records the referrer (HTTP referer) of each website visitor (tracking logs)

• Provides graphics / stats of referral websites and visitors (tracking stats)

• Allow to create different referral links for different marketing campaigns (referral sources)

• Records the original referrer and the latest referrer of the conversions

• Includes integration with multiple plugins for tracking its conversions

Recording the referrer

The CP Referrer and Conversion Tracking plugin implements an efficient way to detect and store the referral website when the HTTP referer header is present(when the user clicks on a link pointing to a webpage). This automatically identify for example when the user comes from Google, Facebook or from other external website.

The visitors with identified referrers are listed under the “Tracking Logs” menu. The referrer, IP address and time of the first visit is recorded as part of the logs.

To avoid storing a large number of referrer logs, the old logs are deleted as default every 90 days. This number of days to delete old logs can be edited from the plugin settings.

Graphics / stats of referral websites

The recorded logs are used to render graphics indicating the evolution of logs received per day, the logs received per hour and the referral websites identified.

Stats are provided also for logs received per year, during the latest 12 months, during the latest 12 weeks and during the latest 30 days. This helps to evaluate evolution of referrers and visitors during different periods of time. Note: These stats may be impacted by the automatic deletion of old logs.

This section is located under the plugin menu “Tracking Stats”.

Creating different referral links for different marketing campaigns

The purpose of this section is to create links for different marketing platforms, making easier to identify the referral.

For example you can setup a different entry point for a Google Adwords campaign and for a Facebook Ads, this way the exact referrer source will be reported even if the automatic HTTP referer info is not sent.

This section is located under the plugin menu “Referral Sources”.

Tracking Conversions

Read the full description on the official page →