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Free Plugin by WebToffee v2.1.8

WebToffee eCommerce Marketing Automation

Create and send marketing emails and campaigns. Enable email automations, Popups, spin-a-wheel, sign-up forms, and more. Customize WooCommerce emails.

WebToffee eCommerce Marketing Automation

The facts

Rating
4.8★ from 54
Active installs
10k+
Price
Free
Last updated
18 Aug 2026
Added
Dec 2016
Requires WP
6.0
Tested up to
WP 7.1
Requires PHP
5.6
Downloads
330,009

Our analysis

AI-assisted

WebToffee eCommerce Marketing Automation is a WordPress plugin tailored for WooCommerce stores, focusing on email marketing and popup campaigns. It allows you to automate various marketing tasks, such as sending welcome emails, recovering abandoned carts, and creating engaging popups to capture leads and increase conversions.

The plugin features a built-in email customizer with pre-built templates and a drag-and-drop editor, enabling you to personalise your emails easily. It is suitable for eCommerce businesses looking to enhance their marketing efforts through automation and customisation of customer communications.

Best for: This plugin is best for WooCommerce store owners seeking to improve their email marketing and customer engagement strategies.

What it does well

  • Automates various email marketing campaigns
  • Includes a built-in email customizer with templates
  • Offers dynamic popups for lead capture and cart recovery
  • Provides detailed analytics for campaign performance
  • Supports upsell and cross-sell recommendations

Where it falls short

  • No information on premium features or pricing
  • Limited details on specific compatibility with other plugins

Verdict

WebToffee eCommerce Marketing Automation provides a comprehensive set of tools for email marketing and popups, making it a useful option for WooCommerce users. However, the lack of information on premium features may limit understanding of its full capabilities.

From the developer

WebToffee's own description of WebToffee eCommerce Marketing Automation, lightly tidied.

WebToffee eCommerce Marketing Automation (formerly known as Decorator WooCommerce Email Customizer) is an email automation tool designed specifically for WooCommerce stores. It enables you to create powerful marketing automation emails and dynamic popups.

This email marketing automation plugin enables you to automate your marketing campaigns, driving growth and increasing revenue for your business. It also includes a built-in email customizer that lets you customize your WooCommerce emails with pre-built templates and a drag-and-drop editor.

What’s included?
Email Automation: Welcome emails, Abandoned cart recovery, Winback emails, Thank you emails
Popups: Welcome popups, Spin-a-wheel, Exit intent popups, Cart abandonment popups
BFCM-ready templates: BFCM ready popups templates and embed forms.
Email Customizer: Pre-built email templates and WooCommerce email editor
Upsells & Cross-sells: Add upsells and cross-sell recommendations on popups and emails.

Limited-time offer: Get full access to all premium email marketing features in the WebToffee eCommerce Marketing Automation app — completely free.

Key Features

  • Welcome Campaigns: Welcome new users with personalized offers or promotions
  • Abandoned Cart Recovery Campaigns: Recover abandoned carts by sending reminders or incentives to your customers
  • Exit Intent Popups: Show targeted offers when users attempt to leave your site
  • Lead Capture Campaign: Offer discounts or incentives to capture leads and grow your email list
  • Sign-up and Welcome Offers: Encourage new users to join with special sign-up offers
  • Email Marketing Automations: Automate email campaigns for welcome messages, abandoned cart recovery, win-back strategies, and post-purchase thank-you notifications
  • Fortune Wheel Campaigns: Create fun, interactive spin-the-wheel popups to gamify your marketing and boost engagement.
  • Detailed Analytics: Track performance metrics for each campaign to measure conversions and optimize for better results.
  • Upsell & Cross-sells: Add upsell, cross-sell, and frequently bought together produt recommendations on popups and marketing emails.
  • Pre-built Email Templates: Choose from multiple pre-built email templates and personalize them for your WooCommerce store.
  • Free Shipping Bar: Motivate customers to increase their cart value by displaying a dynamic free shipping progress bar that updates in real-time as they shop.
  • Email Content Customization: Edit text, subject lines, and design elements with sliders and color pickers.
  • Real-Time Email Preview: Preview your customizations as you make them to ensure the perfect design.
  • Add Logo & Social Media Links: Add your company logo and social media links to your emails for consistent branding.
  • Test Email Functionality: Send test emails to multiple recipients to check how they appear in customer inboxes.
  • Custom CSS: Apply additional CSS to style your emails the way you want.
  • Scheduled Email Customizations: Publish or schedule your email changes for later.

Create Dynamic Popup Campaigns

This eCommerce marketing automation solution allows you to create highly customizable popups for your WooCommerce store, designed to increase conversions and engage visitors. With a variety of pre-built popup campaigns, including cart recovery, exit intent, and lead capture, you can effortlessly enhance your marketing strategy.

Powerful Email Marketing Automation

You can create automated marketing campaigns to connect with your customers at every stage of their journey. You can set up welcome emails, abandoned cart recovery, win-back campaigns, and post-purchase thank-you notifications, all with no hassle. With WebToffee WooCommerce Marketing Automation plugin, you can automate key interactions, save time, and boost conversions with personalized, timely emails that help you stay connected with your customers.

Upsell & Cross-sells

This eCommerce marketing automation solution enables you to add upsell, cross-sell, and frequently bought together product recommendations to your popups and marketing emails. By showcasing relevant products based on customer behavior, you can effortlessly increase your store’s average order value and drive more repeat purchases.

Free Shipping Bar

This feature allows you to create an engaging free shipping progress bar that motivates customers to spend more. As shoppers add items to their cart, the bar updates in real-time, showing how close they are to earning free shipping. By turning your shipping threshold into a goal, you can boost average order value and enhance the overall shopping experience.

Prebuilt WooCommerce email templates

The WooCommerce email template plugin offers multiple pre-built templates that you can use to personalize the WooCommerce emails. You can fully transform the design and feel of your WooCommerce emails by just loading the template that you need. Moreover, the templates in the plugin can be customized. This means that you can edit the prebuilt template to make your emails better suited for your store.

Read the full description on the official page →

Tagged as

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