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Best WordPress Plugins for Marketing

15 plugins compared · Updated August 2026 · Marketing

All Free only 15 Premium only

Choosing a WordPress plugin for marketing comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. Popup Maker Best overall 94/100
  2. 2. Hostinger Reach 91/100
  3. 3. FluentCRM 91/100
  4. 4. Popup Builder & Popup Maker for WordPress 89/100
  5. 5. Popups for Divi 89/100
  6. 6. Newsletters, Email Marketing, SMS and Popups by Omnisend 88/100
  7. 7. Email Marketing for WooCommerce by Omnisend 88/100
  8. 8. FunnelKit Automations 88/100
  9. 9. Kit 87/100
  10. 10. Hustle 86/100
  11. 11. Buttonizer 86/100
  12. 12. Advanced Popups 85/100
  13. 13. WebToffee eCommerce Marketing Automation 85/100
  14. 14. Metorik 85/100
  15. 15. AutomatorWP 85/100
1 Popup Maker
Best overall Free by Daniel Iser

Popup Maker

Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & impressions, keep your data, no monthly subscription.

4.9★
from 4,504 ratings
700k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
94

WPScore

Read review View on WordPress.org
2 Hostinger Reach
Free by Hostinger

Hostinger Reach

Launch and grow your email marketing effortlessly with Hostinger Reach. Collect contacts, sync subscribers, and send emails – all in one, AI powered.

5★
from 6 ratings
1M+
active installs
Updated
Aug 2026
Tested to
WP 7.1
91

WPScore

Read review View on WordPress.org
3 FluentCRM
Free by WPManageNinja

FluentCRM

The easiest and fastest Email Marketing, Newsletter, Marketing Automation Plugin & CRM Solution for WordPress

4.8★
from 249 ratings
80k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
91

WPScore

Read review View on WordPress.org
5 Popups for Divi
Free by Tim Strifler

Popups for Divi

A quick and easy way to create Popup layers inside the Divi Visual Builder!

4.8★
from 441 ratings
100k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
89

WPScore

Read review View on WordPress.org
8 FunnelKit Automations
Free by FunnelKit

FunnelKit Automations

Recover lost revenue with Cart Abandonment Recovery for WooCommerce. Increase retention with Post Purchase Follow-Up Emails.

5★
from 346 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
88

WPScore

Read review View on WordPress.org
9 Kit
Free by Kit

Kit

Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …

4.8★
from 90 ratings
40k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
87

WPScore

Read review View on WordPress.org
10 Hustle
Free by WPMU DEV - Your All-in-One WordPress Platform

Hustle

Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder

4.4★
from 858 ratings
90k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
11 Buttonizer
Free by Buttonizer

Buttonizer

Floating Menus, Sticky Buttons, & Popup builder. WhatsApp Chat, Facebook Messenger, Telegram, Live Chat, Call, SMS, Email & more.

4.5★
from 151 ratings
70k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
12 Advanced Popups
Free by codesupplyco

Advanced Popups

Display high-converting newsletter popups, a cookie notice, or a notification with the light-weight yet feature-rich plugin.

4★
from 9 ratings
60k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
14 Metorik
Free by Metorik

Metorik

Connect WooCommerce to Metorik for fast analytics, advanced reports, email marketing, abandoned-cart recovery, and more.

5★
from 20 ratings
9k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
85

WPScore

Read review View on WordPress.org
15 AutomatorWP
Free by Ruben Garcia

AutomatorWP

Connect your WordPress plugins, sites & apps together to create automated workflows with the most powerful no-code automator plugin!

4.8★
from 201 ratings
7k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
85

WPScore

Read review View on WordPress.org