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Fathom Analytics for WP
Fathom is a simple, GDPR compliant Google Analytics alternative.
The facts
- Rating
- 4.8★ from 25
- Active installs
- 10k+
- Price
- Free
- Last updated
- 18 Nov 2025
- Added
- Sep 2018
- Requires WP
- 4.5
- Tested up to
- WP 6.8.8
- Requires PHP
- 5.4
- Downloads
- 106,309
Our analysis
AI-assistedFathom Analytics for WP is a WordPress plugin designed to provide a simple, privacy-focused analytics solution for your website. It does not require code editing and allows you to start collecting statistics quickly after setting up a subscription with Fathom Analytics. The plugin is built to comply with various privacy laws, eliminating the need for cookie banners.
This plugin is suitable for a wide range of users, including small businesses, bloggers, and larger organisations like governments and banks. It offers features such as email reports and a data importer for Google Analytics, making it easy to transition from other analytics tools.
Best for: This plugin suits users looking for a straightforward, privacy-compliant analytics solution for their WordPress site.
What it does well
- ✓Privacy-focused and GDPR-compliant
- ✓No coding required for setup
- ✓Email reports for easy monitoring
- ✓Unlimited data retention
- ✓No cookie banners needed
Where it falls short
- •Requires a subscription to Fathom Analytics
- •Limited information on specific features or user experience
Verdict
Fathom Analytics for WP offers a user-friendly alternative for website analytics, particularly for those prioritising privacy. Its reliance on a subscription model may not appeal to everyone.
From the developer
Conva Ventures's own description of Fathom Analytics for WP, lightly tidied.
The best Google Analytics alternative for WordPress
Fathom Analytics is a simple-to-use, privacy-focused (GDPR-compliant) website analytics tool for your WordPress site. You don’t have to edit the code in your WordPress template to start using our software.
You’ll need a subscription to Fathom Analytics to start collecting stats with this plugin, and our pricing starts at just $14/month. Instead of generating revenue from your visitors’ data, we charge a fair and sustainable price for all our plans. Our business model is privacy-first by design.
Why use Fathom Analytics?
Google Analytics is time-consuming to use and difficult to understand. Google also kills off its popular software far too often (like Universal Analytics). That’s why Fathom Analytics exists: to make website analytics easy and quick to understand.
Thousands of customers, from governments and banks to small businesses and bloggers, trust their website analytics to Fathom.
Import from Google Analytics
We’ve got an importer to save your UA (Universal Analytics) and GA4 data. Because we’ve got unlimited data retention, you can keep and view your stats forever.
Setup in minutes
Because Fathom Analytics is a single line of code, and our WordPress plugin doesn’t even require any coding, you can go from starting a trial to seeing real-time data within a few minutes. Learn how to set up our plugin here.
Comply with privacy laws
The best lawyers and legal minds worldwide regarding digital privacy have ensured that Fathom Analytics is fully compliant with GDPR, CCPA, ePrivacy, PECR and more.
No cookie banners are required
We invented the now industry-standard method for anonymizing visitor data without using cookies. That means you don’t have to clutter your site or slow it down with cookie banner plugins or consent notices for your site’s analytics.
Email reports
Get a snapshot of your website or websites delivered to your inbox so you can see your critical stats without even having to log into Fathom Analytics. These reports can be set up for any dashboard (or all of them) and sent to anyone (at your company, to your clients, whomever you want).
Tagged as
feature
GDPR Ready
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