TrueAna

Google Analytics 4 wasn’t built with WordPress or WooCommerce in mind.

Getting real store and website data into GA4 usually means wiring up Google Tag Manager, hand-coding dataLayer pushes for every events, and then leaving your WordPress dashboard entirely just to check how everything performing.

That’s the gap TrueAna closes.

TrueAna connects your site to Google Analytics 4 with a single OAuth sign-in, fires 35+ WordPress & WooCommerce events automatically with zero configuration, and puts real GA4 report data — the same numbers you’d see in analytics.google.com — directly inside your WordPress admin.

No Tag Manager. No custom dataLayer code. No switching tabs to check how your website is doing.

Who’s it for?
* Content sites & bloggers — get audience, acquisition, and behavior reports plus GA4 dashboard widgets right on the WordPress home screen, no separate login required.
* WooCommerce store owners — see product views, cart abandonment, checkout drop-off, and revenue by traffic source without leaving wp-admin, and fire Facebook, Google Ads, TikTok(Pro), and Pinterest pixels(Pro) off the same events.
* Agencies & freelancers — connect a client’s GA4 property once and hand them a dashboard they can actually read, instead of teaching them the GA4 interface.
* Subscription businesses — track the full WooCommerce Subscriptions lifecycle (renewals, plan switches, churn) as GA4 events, and watch MRR and churn rate in a dedicated dashboard (Pro).
* Publishers with multiple authors — see which authors, categories, tags, and post types actually drive pageviews with Content Analytics Reports, instead of digging through GA4’s generic page-path view (Pro).
* Lead-gen & SaaS sites — track form views and submissions per form, with conversion rate against the previous period, so you know which forms are actually producing leads (Pro).
* Marketers running landing pages — track clicks on any link or button site-wide, from CTA buttons to outbound links, without touching Tag Manager (Pro).
* Startups & early-stage founders — get straight to traffic source, channel, and acquisition data from day one to see what’s working, without setting up GA4 Explorations or waiting on an analyst.
* Video-driven sites & course creators — see plays, completion rate, and average watch depth per video across YouTube, Vimeo, and HTML5 embeds, so you know which videos actually hold attention (Pro).
* Ad-funded content sites — pull Google AdSense revenue and ad clicks by page title into the same dashboard as your traffic data, instead of cross-referencing two separate logins (Pro).
* Paid traffic managers — build and track UTM campaign links from inside wp-admin, then watch performance roll up in Acquisition Reports without a separate spreadsheet (Pro).
* Multi-site consultants & in-house teams — save custom GA4 Explore-style reports as pinned dashboard tabs and reorder them per site, so recurring client or stakeholder reviews take minutes, not a rebuild each time (Pro).

How It Works

TrueAna talks to Google’s APIs on your behalf using OAuth 2.0. After you connect your Google account, the plugin uses your access token to:

1. Send tracking events to GA4 via the standard gtag.js snippet, and server-side via the GA4 Measurement Protocol when an API secret is configured.
2. Pull report data from the GA4 Data API and render it inside your WordPress admin dashboard.
3. Manage custom dimensions in GA4 through the Management API (Pro only).

No Analytics data passes through a third-party proxy server. Every Google Analytics Data API call goes directly from your WordPress site to Google.

APIs Used

• Google Analytics Data API — powers all dashboard reports inside WordPress (audience, acquisition, behavior, and all Pro report tabs).
• GA4 Measurement Protocol — server-side event delivery when an API secret is configured, so events still fire when JavaScript is blocked.
• Google Analytics Management API v3 — Pro only; auto-creates custom dimensions in your GA4 property with a single click.
• Google OAuth 2.0 — secure sign-in; TrueAna requests only the Analytics read/write scopes it needs.
• gtag.js (Google tag) — Google’s standard tracking snippet, loaded on your site’s frontend to send events and pageviews to GA4 and Google Ads.
• TrueAna Proxy Service – The plugin uses a proxy service for OAuth authentication with Google services.

What You Can Track

• GA4 connection — one-click OAuth or manual Measurement ID + API Secret entry, User ID tracking, IP anonymization, Google Consent Mode v2, enhanced link attribution.
• User activity — login (with checkout vs. My Account context), login errors, logout, registration form views, new sign-ups, reviews, comments.
• WooCommerce shopping journey — every step from product view to purchase, refunds, and coupon usage (30+ events, all free — see the full list below).
• Conversion pixels — Facebook Pixel and Google Ads out of the box; Bing, TikTok, Pinterest, LinkedIn Insight, and Snapchat in Pro.
• Subscriptions — the complete WooCommerce Subscriptions lifecycle, from creation to cancellation (Pro).
• Custom dimensions — author, category, tag, post type, user role, form ID/name, subscription ID, and more, auto-registered in GA4 (Pro).

Free Features

GA4 Connection

Read the full description on the official page →