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Free Plugin by Syed Balkhi v10.1.3

ExactMetrics

Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!

ExactMetrics

The facts

Rating
2.5★ from 1,547
Active installs
300k+
Price
Free
Last updated
19 Aug 2026
Added
Mar 2013
Requires WP
5.6.0
Tested up to
WP 7.1
Requires PHP
7.2
Downloads
52,424,455

Our analysis

AI-assisted

ExactMetrics is a WordPress plugin that integrates Google Analytics into your WordPress dashboard, allowing you to view key statistics without needing to write code. It aims to help users set up advanced tracking features that are often overlooked when simply adding Google Analytics code to a site.

The plugin is suitable for small business owners and website managers who want to monitor website performance and user behaviour through various reports. It includes features such as overview reports, eCommerce metrics, and real-time visitor tracking, all accessible directly from the WordPress interface.

Best for: This plugin is best for small business owners and website managers looking to track website performance easily.

What it does well

  • Integrates Google Analytics directly into WordPress dashboard
  • Provides various custom reports for tracking performance
  • User-friendly setup without coding required
  • Supports advanced event tracking

Where it falls short

  • The plugin has a low rating of 2.5 out of 5
  • Limited information about specific features in the free version

Verdict

ExactMetrics offers a straightforward way to access Google Analytics data within WordPress, but its low rating may indicate some user dissatisfaction.

From the developer

Syed Balkhi's own description of ExactMetrics, lightly tidied.

The ExactMetrics Google Analytics for WordPress plugin helps you properly setup all the powerful Google Analytics tracking features without writing any code or hiring a developer.

More importantly, over 1 million users love ExactMetrics because of our signature Google Analytics Dashboard that helps you view key Google Analytics stats right inside your WordPress dashboard.

Our goal at ExactMetrics is to help you grow your business faster with data-driven decisions.

This is why we built the most comprehensive Google Analytics plugin for WordPress, so you can setup all the powerful tracking features that website owners otherwise miss out on when simply pasting the analytics code in WordPress.

We go beyond the simple google analytics script and add the advanced event tracking, so you can see all important user behavior in WordPress with just a few clicks (without hiring a developer).

ExactMetrics works automatically Google Analytics 4 (GA4) so that you can your website can be prepared for the future of Google Analytics.

Basically, we made the same advanced Google analytics setup that big enterprise companies used to pay thousands of dollars for, available to every small business owner without the high costs.

This is why even the large companies like Microsoft, Quickbooks, Pizza Hut, Delta, Pepsi, Coldwell Bankers, and many others are using ExactMetrics to properly setup Google Analytics and see the custom analytics reports in WordPress.

ExactMetrics Pro
This plugin is the lite version of ExactMetrics Pro plugin that comes with all the Google analytics tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, form conversion tracking, affiliate link tracking, and tons more. click here to purchase the best premium Google Analytics plugin for WordPress Now!.
We are on a mission to level the playing field for small businesses, so they can grow their business faster with data-driven decisions.

See what one business owner is saying about ExactMetrics:

This is absolutely, positively, one of the TOP plugins to install on your WP site. There is no better way to quickly gauge traffic for spikes, surges, and consistency. I installed this on over a dozen WordPress installations and counting, thank you for an outstanding app!
Daniel Monaghan

Custom Google Analytics Reports

  • Overview Report – See the most important Google Analytics data in an easy to understand report, right inside your WordPress dashboard (Save 5 minutes each day).
  • Publisher Report – See exactly which content gets the most visit, which affiliate links are performing the best, what new partnership opportunities you should pursue, and more.
  • Ecommerce Report – See all your important online store metrics in one place such as total revenue, conversion rate, average order value, top products, top conversion sources, and more.
  • Search Console Report – See how well your website is ranking in Google, so you can optimize your SEO to grow your traffic.
  • Forms Report – See your conversion stats for various contact forms and lead forms on your website to improve conversions.
  • Custom Dimensions Report – See useful stats like most popular authors, best publication times, popular categories, tags, Yoast focus keywords, SEO score, etc.
  • Real Time Report – see who is online on your website in real-time, right inside your WordPress dashboard.
  • Customizable Google Analytics Dashboard Widget – Our dashboard widget allows you to have quick access to your most important stats at the moment you login to your WordPress dashboard.
  • Page Insights in Admin Bar – Easily view analytics for each individual page and post from the ExactMetrics menu in WordPress admin bar while browsing your website.
  • Landing Page Report – Shows you which pages your visitors land, without needing to log into Google Analytics.
  • Source and Medium Report – gives you an easy view of Google Analytics UTM tracking.
  • Technology Report – See which devices and browsers use your website the most.
  • Campaign Report – Shows you Google Analytics UTM tracking and key metrics.
  • Pages Report – See which pages are most poplular on your website.
  • Coupon Report – See which coupons are used most on your website.
  • Funnel Report – See how people buy from your store.
  • Email Summaries – Get the most important metrics delivered to you and/or your client’s email inboxes weekly with our brandable Email Summaries, allowing you to keep up to date on your website’s Google Analytics results even without needing to login to the Google Analytics dashboard.
  • PDF Exports – Easily take your ExactMetrics reports with you or send them to clients or colleagues by exporting all ExactMetrics reports as a brandable PDF.
  • Site Speed Report – helps you improve your website’s performance by displaying key metrics and actionable tips to improve those based on WordPress-specific solutions.
  • Popular Posts – Display popular posts in your post content automatically or using Gutenberg blocks and shortcodes. Show off your top posts to your visitors using sidebar widgets, Gutenberg blocks or shortcodes

Integrations

  • WooCommerce Google Analytics – Automatically setup Google analytics enhanced eCommerce tracking for WooCommerce and WooCommerce analytics.
  • Easy Digital Downloads Google Analytics – Automatically setup Google analytics enhanced eCommerce tracking for EDD.
  • MemberPress Google Analytics – Automatically setup Google analytics enhanced eCommerce tracking for MemberPress.
  • WPForms Google Analytics – Automatically setup form conversion tracking for WPForms.
  • Formidable Forms Google Analytics – Automatically setup form conversion tracking for Formidable Forms.
  • Gravity Forms Google Analytics – Automatically setup form conversion tracking for Gravity Forms.
  • YouTube Google Analytics – Automatically track video starts, stops, and watch progression of video plays of your YouTube videos.
  • Vimeo Google Analytics – Automatically track video starts, stops, and watch progression of video plays of your Vimeo videos.
  • HTML5 Video Google Analytics – Automatically track video starts, stops, and watch progression of video plays of your Vimeo videos.
  • Exclude from Tracking Google Analytics – Disable loading of Google Analytics tracking on specific pages or posts.
  • Contact Form 7 Google Analytics – Automatically setup form conversion tracking for Contact Form 7.
  • Yoast Google Analytics – Automatically setup SEO score tracking for Yoast SEO with custom dimensions.
  • Pretty Links Google Analytics – Automatically setup affiliate link tracking for Pretty Links.
  • Thirsty Affiliates Google Analytics – Automatically setup affiliate link tracking for Thirsty Affiliates.
  • AffiliateWP Google Analytics – Automatically setup affiliate link tracking for AffiliateWP.
  • User Journey Orders – See which pages visit before becoming customers with WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, Restrict Content Pro, or GiveWP.
  • User Feedback – Automatically track events and impressions with the popular User Feedback plugin.
  • Google AdSense + Google Analytics – Automatically setup banner ads tracking for Google AdSense.
  • Google Optimize + Google Analytics – Easily enable A/B testing in WordPress with Google Optimize and Google Analytics.

After reading this comprehensive feature list, you can probably imagine why over 1 million websites use ExactMetrics as their preferred Google Analytics plugin for WordPress.

Read the full description on the official page →

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