Best Free WordPress Plugins for Measuring Traffic

15 plugins compared · Updated August 2026 · Analytics & Tracking

All 15 Free only Premium only

Choosing a WordPress plugin for measuring traffic comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

1. Under Construction Best overall 94/100
2. Ad Inserter 94/100
3. MonsterInsights 93/100
4. Header Footer Code Manager 92/100
5. GA Google Analytics 92/100
6. Insert Headers And Footers 92/100
7. Burst Statistics 92/100
8. Site Kit by Google 91/100
9. Post Views Counter 91/100
10. PixelYourSite 90/100
11. WPConsent 90/100
12. UserFeedback 90/100
13. Independent Analytics 89/100
14. Metricool 89/100
15. Koko Analytics 89/100

Best overall Free by WebFactory

Under Construction

Easy to use Under Construction Page & Coming Soon Page. Enable Under Construction Mode in seconds & show you're Under Construction!

4.8★: from 1,285 ratings
600k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by Spacetime

Ad Inserter

Manage Google AdSense ads, banners, ad rotation, sticky widgets, AMP ads, ads.txt, tracking, header and footer code, PHP code, global custom fields

4.9★: from 2,428 ratings
300k+: active installs
Updated: Jul 2026
Tested to: WP 7.0.4

WPScore

Read review View on WordPress.org

Free by chriscct7

MonsterInsights

The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.

4.5★: from 3,148 ratings
2M+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by DraftPress Team

Header Footer Code Manager

Easily add tracking code snippets, conversion pixels, or other scripts required by third party services for analytics, marketing, or chat features.

4.9★: from 309 ratings
600k+: active installs
Updated: Jul 2026
Tested to: WP 7.0.4

WPScore

Read review View on WordPress.org

Free by Jeff Starr

GA Google Analytics

Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.

4.9★: from 158 ratings
400k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by Adnan

Insert Headers And Footers

Include inline javascript, stylesheets, CSS code or anything you want in Header and Footer areas of your WordPress with ease.

5★: from 134 ratings
300k+: active installs
Updated: Jul 2026
Tested to: WP 7.0.4

WPScore

Read review View on WordPress.org

Free by Burst Statistics B.V.

Burst Statistics

Simple, lightweight WordPress analytics with privacy-friendly visitor tracking. Cookieless and GDPR-ready. Setup in seconds, no cookie banner needed.

4.9★: from 183 ratings
200k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by Google

Site Kit by Google

Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.

4.2★: from 1,009 ratings
5M+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by dFactory

Post Views Counter

Post Views Counter allows you to collect and display how many times a post, page, or other content has been viewed in a simple, fast and reliable way.

4.9★: from 1,225 ratings
200k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by PixelYourSite

PixelYourSite

Add Meta Pixel with Conversion API, Google Analytics (GA4) + Consent Mode, Google Tag Manager, and Head & Footer scripts.

4.3★: from 272 ratings
500k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by Syed Balkhi

WPConsent

Cookie consent banner with cookie scanner & script blocking. Manage cookie consent, cookie notice & cookie policy for GDPR, CCPA & privacy compliance.

4.8★: from 80 ratings
200k+: active installs
Updated: Jul 2026
Tested to: WP 7.0.4