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Google Analytics Opt-Out
Provides opt-out functionality for Google Analytics.
The facts
- Rating
- 4.5★ from 16
- Active installs
- 5k+
- Price
- Free
- Last updated
- 30 Jun 2023
- Added
- Nov 2013
- Requires WP
- 4.8.0
- Tested up to
- WP 6.2.11
- Requires PHP
- 5.6.0
- Downloads
- 222,033
Our analysis
AI-assistedGoogle Analytics Opt-Out is a WordPress plugin that allows users to opt-out of Google Analytics tracking by setting a cookie. This is particularly relevant for compliance with GDPR regulations, which mandate an opt-out option for users. The plugin can work alongside the Google Analytics by MonsterInsights Plugin, but it can also be configured independently by entering your UA or GA code manually.
The plugin includes a feature to activate a banner, which can help inform users about their tracking preferences. It is suitable for website owners who need to ensure compliance with data protection laws while using Google Analytics.
Best for: Website owners looking to comply with GDPR while using Google Analytics.
What it does well
- ✓Provides opt-out functionality for Google Analytics
- ✓Helps comply with GDPR regulations
- ✓Can work with or without the MonsterInsights Plugin
- ✓Includes an option to activate a banner
Where it falls short
- •Limited feature information available
Verdict
This plugin offers a straightforward solution for GDPR compliance regarding Google Analytics tracking. It may be useful for those needing opt-out functionality but lacks detailed feature information.
From the developer
wp-buddy's own description of Google Analytics Opt-Out, lightly tidied.
This plugin provides opt-out functionality for Google Analytics by setting a cookie that prevents analytics.js or gtag.js from collecting data. The new GDPR rules require an opt-out.
Works perfectly with the [Google Analytics by MonsterInsights Plugin] (https://wordpress.org/plugins/google-analytics-for-wordpress/ “Google Analytics by MonsterInsights Plugin”). However, the plugin is not required to configure the opt-out feature. Just enter your UA or GA code manually. And that’s it!
The free and pro versions have now been merged. So now you can also activate a banner! Have fun with it!
Tagged as
purpose
Analytics & Tracking
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