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Google Content Experiments
This plugin enables you to use Google Content Experiments on your WordPress site.
The facts
- Rating
- 4.3★ from 15
- Active installs
- 100+
- Price
- Free
- Last updated
- 14 Dec 2013
- Added
- Jul 2012
- Requires WP
- 3.4.0
- Tested up to
- WP 3.7.41
- Downloads
- 18,491
Our analysis
AI-assistedGoogle Content Experiments is a WordPress plugin that allows you to use Google Analytics' Content Experiments feature for A/B testing on your website. It was created to help you split test content effectively after Google discontinued its previous software, Google Website Optimizer. This plugin is suitable for website owners looking to optimise their content through data-driven testing.
The plugin integrates with Google Analytics, enabling you to set up and manage experiments directly from your WordPress site. It is particularly useful for those who want to assess the performance of different content variations to improve user engagement and conversion rates.
Best for: Website owners who want to conduct A/B testing for content optimisation.
What it does well
- ✓Enables A/B testing using Google Analytics
- ✓Integrates directly with WordPress
- ✓Free to use from the WordPress.org directory
Where it falls short
- •Last updated in December 2013
- •Tested up to WordPress version 3.7.41
- •Limited information on features and support
Verdict
Google Content Experiments provides a way to implement A/B testing on your WordPress site, but its outdated status may limit its effectiveness and support.
From the developer
Glenn Mulleners's own description of Google Content Experiments, lightly tidied.
Per August 1, 2012, Google discontinued the used of their splittesting software Google Website Optimizer. Google Analytics now contains a function called Content Experiments which can be used to splittest content on your website. This plugin enables you to use Content Experiments on your WordPress site.
Tagged as
topic
Google
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