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HT Easy GA4
HT Easy GA4 - Google Analytics WordPress Plugin enables tracking user behavior and viewing Google Analytics dashboard reports from your website.
The facts
- Rating
- 4.5★ from 8
- Active installs
- 6k+
- Price
- Free
- Last updated
- 23 May 2026
- Added
- Dec 2020
- Requires WP
- 5.0
- Tested up to
- WP 7.0.4
- Downloads
- 151,306
Our analysis
AI-assistedHT Easy GA4 is a WordPress plugin that connects your site to Google Analytics 4, allowing you to track website traffic and user behaviour. It offers features like standard reports on sessions, page views, and user demographics, as well as e-commerce tracking for online stores. This plugin is particularly useful for users of Google Analytics 4 who want to gain insights directly from their WordPress dashboard.
With HT Easy GA4, you can manually or automatically track visitor behaviour and access customized reports that focus on key statistics. The plugin aims to simplify the process of gathering analytics data, making it easier to assess performance and identify areas for improvement. It is suitable for users looking to enhance their understanding of website performance and user engagement.
Best for: This plugin is best for WordPress users who want to integrate Google Analytics 4 for traffic and e-commerce tracking.
What it does well
- ✓Links WordPress site with Google Analytics 4
- ✓Provides standard and e-commerce reports
- ✓Customised reports focused on vital statistics
- ✓Easy to use with manual and automatic tracking options
- ✓Supports real-time reporting
Where it falls short
- •Limited information on premium features
- •No details on support options
Verdict
HT Easy GA4 offers a straightforward way to connect your WordPress site to Google Analytics 4, providing essential insights for website optimisation. It is a practical choice for those looking to enhance their analytics capabilities.
From the developer
HT Plugins's own description of HT Easy GA4, lightly tidied.
HT Easy GA4 – Google Analytics 4 WordPress plugin is a great option for those in search of the best Google Analytics WordPress plugin for WordPress website traffic analytics. This easy-to-use and intuitive Google Analytics plugin for WordPress enables you to link your WordPress site with Google Analytics 4 with a few clicks and get complete analytics for WordPress site.
The plugin developed by the HasThemes team can be pretty useful if you are a user of Google Analytics 4, also known as GA4.
In the past, it was a little complicated to combine website and mobile app usage data using the older Google Analytics tools. The only way it was possible was by using separate Google Analytics property. With the latest Google Analytics 4 version, you will get more advantages over the older Universal Analytics tool in terms of web analytics.
HT Easy GA4 is an exceptional Google Analytics 4 WordPress plugin that brings actionable website insights directly to your WordPress dashboard. With HT Easy GA4, you gain access to customized reports designed to eliminate unnecessary clutter and present only the vital statistics that truly matter for your business growth. This means you can easily assess what’s driving success and identify areas that need improvement. Empower your decision-making with clear, relevant data, and optimize your website’s performance based on real-time, valuable information.
Documentation | Purchase Pro | Support
Benefits of using Google Analytics 4 ( GA4 )
- Unified view between app and web
- Updated user interface with several new reporting tools
- More intelligent user privacy and tracking features
- A plethora of parameters
Key Features
- 👉 Manually Track your Visitors behavior with GA4 measurement_id
- 👉 Automatically Track visitors and View reports with Google Login
- 👉 View Standard Reports
- Sessions
- Page View
- Bounce Rate
- Top Pages
- Top Referrers
- Top country’s
- User Types
- Device Types
🔥 Premium Features 🔥
-
E-commerce Reports
- Transactions
- Revenue
- Average Purchase Revenue
- Total Purchase Revenue
- Products Viewed
- Products Added to the Cart
- Products Checked Out
- Products Purchase Quantity
- Top Products
- Top Brands
- Top Sources
Real-time Reports
- Page Views per Minute
- Active Users
- Top Pages
- Top Events
- Top country’s
- Device Types
E-Commerce Events (Pro)
- View Product
- View Category
- Add to Cart
- Initiate Checkout
Video & Audio Events
- Vimeo Video Engagement
- Self Hosted Video Engagement
- Self Hosted Audio Engagement
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