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Microsoft Advertising Universal Event Tracking
The official plugin for setting up Microsoft Advertising UET
The facts
- Rating
- 3★ from 1
- Active installs
- 4k+
- Price
- Free
- Last updated
- 27 Jan 2026
- Added
- Mar 2021
- Requires WP
- 5.1
- Tested up to
- WP 6.6.7
- Requires PHP
- 7.2
- Downloads
- 50,355
Our analysis
AI-assistedMicrosoft Advertising Universal Event Tracking (UET) is a WordPress plugin that installs the UET tag on your site. This tag allows you to track customer actions and send that data to Microsoft Advertising, enabling features like conversion tracking and audience targeting.
This plugin is suitable for users looking to enhance their advertising efforts through detailed insights into customer behaviour and campaign performance. It is particularly useful for businesses that use Microsoft Advertising for their marketing strategies.
Best for: This plugin suits businesses using Microsoft Advertising for their online marketing.
What it does well
- ✓Free to use from the WordPress.org directory
- ✓Facilitates conversion tracking and audience targeting
- ✓Records customer actions on your website
Where it falls short
- •Limited information on additional features
- •Only rated by one user
Verdict
The Microsoft Advertising UET plugin provides essential tracking capabilities for users of Microsoft Advertising. However, the limited user feedback may warrant caution for potential users.
From the developer
Microsoft's own description of Microsoft Advertising Universal Event Tracking, lightly tidied.
This plugin will install Microsoft Advertising Universal Event Tracking (UET) tag for your page so you can use powerful Microsoft Advertising features such as conversion tracking and audience targeting. UET tag records what customers do on your website and sends that information to Microsoft Advertising. UET is a prerequisite for conversion tracking, remarketing in paid search, and automated bidding bid strategies. These features can help you better understand your customer’s journey from when they click on your ad to when they convert on your website. You can use this to create more relevant ad campaigns for your business and to target the right audience for your campaigns. You can learn more here.
Additional Information
Microsoft Open Source Code of Conduct
Trademark Notice
Security Reporting Instructions
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