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Free Plugin by Sergiu Cazac v0.12

Personizely

Personizely is a Conversion Optimization Toolkit that helps you boost engagement and sales through A/B testing, website personalization, and popups.

Personizely

The facts

Rating
4.8★ from 25
Active installs
300+
Price
Free
Last updated
16 Mar 2026
Added
Sep 2019
Requires WP
3.1
Tested up to
WP 6.9.7
Requires PHP
5.3
Downloads
15,556

Our analysis

AI-assisted

Personizely is a WordPress plugin designed to enhance website performance through A/B testing, personalization, and popups. It allows you to create experiments with different page elements and tailor content based on visitor behaviour, all without needing to write code.

The plugin features a drag-and-drop builder for popups and widgets, enabling you to engage visitors with targeted messages. It also provides analytics to monitor performance, helping you make data-driven decisions to improve user experience and conversion rates.

Best for: This plugin suits marketers and developers looking to optimise website conversions and user engagement.

What it does well

  • Offers A/B testing for various page elements
  • Provides real-time personalization based on visitor behaviour
  • Includes a drag-and-drop builder for popups and widgets
  • Integrates with popular email and analytics platforms
  • Features reliable performance analytics

Where it falls short

  • Limited information on user feedback and support
  • No specific details on advanced features or customisation options

Verdict

Personizely offers a comprehensive toolkit for A/B testing and personalization, making it a useful option for those focused on improving website performance.

From the developer

Sergiu Cazac's own description of Personizely, lightly tidied.

Personizely helps you improve your website performance through A/B testing, real-time personalization, and engaging popups. It’s an all-in-one optimization toolkit that allows marketers and developers to test ideas, tailor content to each visitor, and convert more traffic — all without writing code.

With Personizely, you can easily experiment with different versions of pages and elements, personalize user experiences, and display targeted popups that encourage visitors to subscribe, buy, or engage before leaving your site.

Key Features

A/B Testing
Run experiments to discover what works best. Test popup variations, landing page URLs, and on-page content elements such as headlines, buttons, or images. Review results directly in your Personizely dashboard to make confident, data-driven decisions.

Personalization & Targeting
Deliver relevant experiences for every visitor. Show personalized messages based on factors like geographic location, device type, referral source, and on-site behavior. Segment your audience and adapt campaigns for new vs. returning users.

Popups & Widgets
Build and launch popups, bars, callouts, and embedded forms using a simple drag-and-drop builder. Choose from pre-made templates for lead generation, sales promotions, or announcements, or design your own from scratch. All popups are mobile-responsive and fully customizable.

Analytics
Monitor results with reliable performance analytics. Understand views, click-throughs, and conversions in real time. Combine insights from A/B testing and personalization campaigns to continuously improve user experience and conversion rates.

Behavioral Triggers
Engage users based on behavior. Trigger popups on exit intent, scroll depth, link clicks, or time on page. Customize when and where popups appear to maximize relevance and impact.

Integrations
Seamlessly connect Personizely with leading email, CRM, and analytics platforms such as Klaviyo, Omnisend, HubSpot, Mailchimp, Google Analytics, Heap, Mixpanel, Segment, and Microsoft Clarity. You can also use Zapier or webhooks to integrate Personizely with the rest of your marketing stack.

How It Works

  • Install the Personizely plugin and connect your account.
  • Create your first A/B test, personalization rule, or popup campaign.
  • Set display and targeting options.
  • Launch and track performance in the analytics dashboard.

Use Cases

  • Run A/B tests to improve content and design.
  • Personalize messaging for different audience segments.
  • Capture more leads with targeted popups.
  • Reduce cart abandonment and increase conversions.

Read the full description on the official page →

Tagged as

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