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Plausible Analytics
Simple, lightweight, privacy-friendly Google Analytics alternative for WordPress with a clean dashboard.
The facts
- Rating
- 5★ from 29
- Active installs
- 10k+
- Price
- Free
- Last updated
- 11 Aug 2026
- Added
- Oct 2020
- Requires WP
- 5.9
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.2
- Downloads
- 412,956
Our analysis
AI-assistedPlausible Analytics is a lightweight and privacy-friendly analytics plugin for WordPress. It provides a simple dashboard to help you understand your website's traffic, content, and conversions without the complexity of traditional analytics tools.
The plugin does not use cookies, eliminating the need for consent banners and ensuring compliance with GDPR, CCPA, and PECR. It is suitable for users who prefer a straightforward approach to tracking website performance without compromising on privacy.
Best for: This plugin is best for website owners who want an easy-to-use analytics solution that prioritises privacy.
What it does well
- ✓Lightweight script that does not slow down the site
- ✓Simple and clear analytics dashboard
- ✓No cookies or consent banners required
- ✓Fully compliant with GDPR, CCPA, and PECR
- ✓Active community with 10,000 installations
Where it falls short
- •Subscription required to track stats after a 30-day trial
- •Limited feature information available
Verdict
Plausible Analytics offers a straightforward way to track website performance while maintaining user privacy. It is a suitable option for those looking for an alternative to more complex analytics tools.
From the developer
Plausible Insights OÜ's own description of Plausible Analytics, lightly tidied.
Plausible Analytics is a simple, lightweight and privacy-friendly WordPress analytics plugin and a Google Analytics alternative for WordPress.
Understand your website stats, traffic, content and conversions with a clean analytics dashboard that doesn’t slow down your WordPress site or require complex setup.
No cookies. No consent banners. Fully compliant with GDPR, CCPA and PECR.
You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with no credit card required.
We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us.
Visit our website for full details.
Why WordPress users choose Plausible
Most analytics tools are complex, slow and difficult to use. Plausible is built to be simple, fast and easy to understand.
“I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn’t slow down the page.” — Joost de Valk, founder of Yoast SEO
“I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look.” — Tomzur, co-founder of Kinsta
Here are the main reasons that WordPress users love Plausible.
Simple analytics dashboard for WordPress
Get all your key metrics in a single, clear dashboard.
See traffic, top pages, referrers and conversions at a glance without digging through multiple reports or menus.
Check your traffic within your WordPress dashboard and get all essential insights on one page in one minute.
Lightweight analytics that won’t slow your WordPress site
Built for speed, Plausible adds almost no weight to your pages. Our script is at least 54 times smaller than Google Analytics.
Tagged as
feature
Speed Optimised
quality
Speed & Performance
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