Profound Agent Analytics

Profound Agent Analytics is a powerful WordPress plugin that integrates with Profound’s edge log analysis service to identify, classify, and provide reporting on bot and human traffic to your website. The plugin works by efficiently collecting and sending request data from public pages to Profound’s analytics platform. Read more here

Key Features

• Non-blocking Performance: Uses an asynchronous queue system to ensure zero impact on page load times
• Privacy-Focused: Query parameter redaction to protect sensitive data
• Smart Batching: Efficiently sends logs in batches to minimize network overhead
• Circuit Breaker: Automatic protection against API failures to prevent cascading issues
• Flexible Configuration: Extensive settings for customizing what data is collected and sent
• Enterprise Ready: Supports environment variables and constants for API key configuration

How It Works

1. The plugin captures essential HTTP request metadata (method, path, status, timing)
2. Data is immediately queued in a local database table with minimal overhead
3. A background process sends batched logs to Profound’s API endpoint
4. Failures are automatically retried with exponential backoff
5. Your Profound dashboard provides real-time insights into your traffic

Privacy & Security

Profound Agent Analytics is designed with privacy and security at its core:

• Complete IP Tracking: Captures full IP addresses for accurate traffic analysis and reverse DNS lookups (required for bot detection)
• Sensitive Data Protection: Automatically redacts passwords, tokens, and credit card information from query parameters
• Public Traffic Only: Excludes all WordPress admin, REST API, and system paths – only tracks public visitor traffic
• Encrypted Storage: API keys are encrypted using WordPress salts when Sodium extension is available
• No Cookie Tracking: Server-side only – does not use cookies or client-side tracking

Performance Optimized

• Adds less than 1ms to request processing time
• Efficient database operations with proper indexing
• Automatic cleanup of old log entries
• Memory-aware batching to prevent large payloads
• Configurable queue size limits

Privacy Policy

This plugin sends data to Profound’s analytics service (https://artemis.api.tryprofound.com). The data sent includes:
– Full IP addresses (required for bot detection and traffic analysis)
– Request URLs from public pages only (admin and system paths are excluded)
– HTTP headers (user agent, referer)
– Response metadata (status code, size, duration)
– Query parameters (with sensitive values redacted)

The plugin only tracks public visitor traffic. WordPress admin activity, user actions, and system operations are not collected. All data is processed in accordance with Profound’s privacy policy available at https://tryprofound.com/privacy-policy

System Requirements

• WordPress 6.0 or higher
• PHP 7.4 or higher
• MySQL 5.7+ or MariaDB 10.2+
• Ability to make outbound HTTPS requests
• WP-Cron enabled (or real cron configured)
• Sodium PHP extension (recommended for encryption)

Development & Testing

Read the full description on the official page →