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Free Plugin by Segment v1.0.13

Analytics for WordPress

Analytics for WordPress lets you integrate more than 100 analytics and marketing tools with the flick of a switch.

Analytics for WordPress

The facts

Rating
4.3★ from 6
Active installs
300+
Price
Free
Last updated
22 Feb 2016
Added
Feb 2013
Requires WP
3.6
Tested up to
WP 4.0.38
Downloads
46,888

Our analysis

AI-assisted

Analytics for WordPress is a plugin designed to integrate various analytics and marketing tools into your WordPress site. By using this plugin, you can avoid the hassle of installing each tool separately, as Segment allows you to manage multiple integrations from a single control panel.

The plugin automatically tracks user interactions on your site and enables you to toggle on different analytics services, such as Google Analytics and KISSmetrics, without needing to write any code. This makes it suitable for users who want a streamlined way to manage their analytics and marketing tools.

Best for: This plugin is suitable for WordPress site owners looking for an easy way to manage analytics and marketing integrations.

What it does well

  • Integrates multiple analytics and marketing tools
  • No coding required for setup
  • Automatic tracking of user interactions
  • User-friendly control panel for managing integrations

Where it falls short

  • Limited information about specific features
  • Last updated in February 2016
  • Tested only up to WordPress 4.0.38

Verdict

Analytics for WordPress provides a straightforward solution for integrating multiple tools, but its age and limited updates may be a concern for some users.

From the developer

Segment's own description of Analytics for WordPress, lightly tidied.

Analytics for WordPress is the easiest way to integrate analytics and marketing tools into your WordPress site.

Instead of installing each tool individually, just install Segment’s WordPress plugin and use Segment to integrate third-party analytics and marketing tools. Once you’re setup, you can swap and add new analytics services with the flick of a switch!

Here’s how it works:
* Install the Segment plugin
* Segment will automatically start tracking how people are using your site – what pages they view and the information they provide to you, like their emails
* Go to the Segment control panel, and toggle on any tool you want to try like Google Analytics, KISSmetrics and Facebook Audiences
* Segment will send this data along to each tool
* The service is fully integrated into your site–zero code required!

You can use Segment to try out more than a hundred vendors in a number of categories. Here are just a few of our most popular integrations:
* Advertising – AdRoll, Google Adwords, Facebook Audiences, Twitter Ads, Quantcast, AppNexus
* Analytics – Google Analytics, KISSmetrics, Mixpanel, Amplitude, Chartbeat, Go Squared
* CRM – Salesforce, Zendesk, Gainsight, Frontleaf
* Email – Customer.io, Outbound, Vero, Marketo, MailChimp, Hubspot
* Optimization – Optimizely, CrazyEgg, Visual Website Optimizer

Get started with Analytics for WordPress today!

Read the full description on the official page →

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