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Free Plugin by segmetrics v1.1.3

SegMetrics Marketing Analytics

Connect your SegMetrics account to get unparalleled insights into your visitor journey.

SegMetrics Marketing Analytics

The facts

Active installs
100+
Price
Free
Last updated
14 Mar 2025
Added
Oct 2019
Requires WP
4.9
Tested up to
WP 6.7.7
Requires PHP
5.6
Downloads
5,169

Our analysis

AI-assisted

SegMetrics Marketing Analytics is a WordPress plugin designed for marketing professionals to gain insights into their marketing funnels. It connects with various marketing tools to provide clarity on lead sources, user behaviour, and the effectiveness of campaigns. Users can set it up easily by installing the plugin and linking their SegMetrics account.

This plugin is suitable for direct marketers and SaaS companies looking for accurate data on their marketing performance. It aims to simplify the process of obtaining actionable insights without requiring technical skills or complex setups.

Best for: This plugin suits direct marketers and SaaS companies seeking accurate marketing analytics.

What it does well

  • Connects with various marketing tools
  • Provides insights into lead sources and behaviour
  • No coding or technical setup required
  • Designed for direct marketers and SaaS companies
  • Offers accurate revenue and lead reporting

Where it falls short

  • Limited information on user ratings and feedback
  • Data is dependent on connecting to other marketing tools

Verdict

SegMetrics Marketing Analytics offers a straightforward way to track and analyse marketing performance. It may be beneficial for those needing reliable data without extensive technical knowledge.

From the developer

segmetrics's own description of SegMetrics Marketing Analytics, lightly tidied.

SegMetrics is the premier analytics platform for marketing professionals.

With over 54 Million leads, $3.2 Billion in revenue, and half a million marketing campaigns, SegMetrics’ mission is to bring smart, actionable, data to marketers everywhere — without all the technical setup and hassle.

SegMetrics connects to the marketing tools you already use to make sure that every dollar and lead is accounted for.

Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth.

Let’s Get Started

Ready to start getting actionable insights into your marketing funnels? Here’s what you have to do next:

  1. Sign up for a SegMetrics account (With 14-day free trial)
  2. Install the SegMetrics plugin, and select “SegMetrics” from the Settings menu in your WordPress sidebar.
  3. Enter your SegMetrics Account ID and API Key, click “Save Changes,” and you’re done!

If you need a little more help, check out our documentation that walks you through installing the tracking snippet.

Now that you’re all set up, you’ll be able to access all of SegMetrics’ attribution features.
Here’s how SegMetrics connects with your marketing funnels to deliver accurate revenue and lead attribution.

By installing the SegMetrics plugin, you’ll be able to do things like:

  • Analyze where leads are coming from
  • Get return on ad spend for all your campaigns
  • See exactly what pages a lead has visited and when

Connect Your Favorite CRM, eCommerce and More

Easily connect your marketing platform with your ecommerce and all the other tools you use,
including Infusionsoft, Ontraport, ActiveCampaign, Google Ads, Facebook, MailChimp, Klaviyo and much more.

Accurate data you can trust

SegMetrics connects directly to your CRM — giving you 100% accuracy in your revenue and lead reporting.
Get actionable insights without any coding, spreadsheet exporting, or pivot tables. Get answers to your burning questions in seconds.

SegMetrics is used by direct marketers and SaaS companies in a number of niches.
But if there’s one thing that unites them all in their marketing endeavors, it’s a need for accurate data. SegMetrics is built on our deep understanding of reliably getting the metrics businesses need to stay profitable.

Read the full description on the official page →

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