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Simple Universal Google Analytics
Enable Universal Google Analytics tracking option on your WordPress site. Add tracking code to every page with WordPress Google Analytics plugin.
The facts
- Rating
- 4.6★ from 9
- Active installs
- 4k+
- Price
- Free
- Last updated
- 30 Mar 2023
- Added
- Jun 2015
- Requires WP
- 4.2
- Tested up to
- WP 6.2.11
- Downloads
- 53,500
Our analysis
AI-assistedSimple Universal Google Analytics is a WordPress plugin designed to facilitate Google Analytics tracking on your website. By entering your tracking ID in the plugin settings, you can activate universal tracking, which enhances data collection and organisation in your Google Analytics account.
This plugin is suitable for users who wish to upgrade from classic Google Analytics to Universal Analytics, providing features like improved user count accuracy and cross-device reporting. It is particularly useful for website owners looking to better understand user interactions with their content.
Best for: Website owners looking to implement or upgrade to Universal Google Analytics.
What it does well
- ✓Facilitates easy activation of Google Analytics tracking
- ✓Supports Universal Analytics for improved data collection
- ✓Allows for custom dimensions and metrics
- ✓Enables exclusion of specific search terms from reports
- ✓Compatible with WordPress version 6.2.11
Where it falls short
- •Limited information on additional features or settings
- •No details on support or documentation availability
Verdict
This plugin provides a straightforward solution for integrating Google Analytics into your WordPress site, though further details on its full capabilities are limited.
From the developer
Noor Alam's own description of Simple Universal Google Analytics, lightly tidied.
Simple Google Analytics plugin makes Google Analytics tracking easier. If you want to activate universal tracking for your website, all you need to do is enter your tracking ID in the plugin settings.
What is Universal Google Analytics?
Universal Analytics is the new and upgraded operating standard for Google Analytics. It provides a better data collection and organization system in your Google analytics account to help you understand how users interact with your content. If you are already using Google Analytics, you can follow two steps in your account to upgrade from classic analytics to universal analytics.
Benefits of Universal Google Analytics
- Connect multiple devices and sessions to the same user
- More accurate user count
- Analyze the signed-in experience of a user
- Access to cross device reports
- Custom dimensions and metrics to collect data specific to your business
- Automatically detect the most popular search engines and attributes organic search traffic to these sources
- Control how long sessions and campaigns last by setting a timeout for it
- Choose which domains will be left out from your referral traffic sources
- Exclude certain search terms from being identified in your account when a user find your website using it
- Get access to all the features of classic analytics and new features of universal analytics
For documentation please visit the Universal Google Analytics plugin page.
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