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Free Plugin by Adriaan v1.109

Simple Analytics

Simple, free, and privacy-friendly website analytics https://vimeo.com/1033359807/dde00e7f39

Simple Analytics

The facts

Rating
5★ from 3
Active installs
1k+
Price
Free
Last updated
20 Jul 2026
Added
Jun 2019
Requires WP
6.9.4
Tested up to
WP 7.0.4
Requires PHP
7.2.0
Downloads
27,535

Our analysis

AI-assisted

Simple Analytics is a WordPress plugin designed to provide essential analytics without compromising user privacy. It features a straightforward interface and integrates easily into your site, making it suitable for users who want to track website performance without the complexity of traditional analytics tools.

The plugin is privacy-friendly, requiring no cookies or consent banners, and is GDPR-compliant. It allows for event tracking, goal setting, and data export, while also offering the ability to import historical data from Google Analytics, making it a good choice for those transitioning from other analytics platforms.

Best for: This plugin suits website owners looking for a simple and privacy-conscious analytics solution.

What it does well

  • Privacy-friendly and GDPR-compliant
  • No cookie banner required
  • Easy to install and integrate
  • Event and goal tracking capabilities
  • Data export options available

Where it falls short

  • Limited information on advanced features
  • No pricing details for paid options provided

Verdict

Simple Analytics offers a clean and user-friendly way to monitor website performance while respecting user privacy. It may be particularly appealing to those who prefer a straightforward approach to analytics.

From the developer

Adriaan's own description of Simple Analytics, lightly tidied.

Simple Analytics gives you the analytics you need without invading the privacy of your users, with a clean interface and simple integration.

  1. Privacy-friendly by design: Simple Analytics is built with privacy in mind. Get the insights you need while respecting your users’ privacy.
  2. Simple interface: Google Analytics is a monstrosity of custom dashboards and features. At Simple Analytics, we provide the insights you need in a clear and straightforward interface.
  3. No cookiebanner required. Simple Analytics does not use cookies or any other identifiers, meaning you don’t need to add an annoying cookiebanner to your website. You can use Simple Analytics without the need for consent.
  4. GDPR-compliant. Simple Analytics is GDPR-compliant and out-of-the-box since we don’t collect, store, or process personally identifiable information.
  5. Easy integration. Simple Analytics is easy to install. You can use our WordPress plugin to get started right away. It’s also possible to import your historical Google Analytics traffic so you don’t lose any data switching to Simple Analytics.
  6. It’s free. Simple Analytics has a free option to get started. There is a 14-day free trial to explore our paid features. However, you can use Simple Analytics for free forever if you like.

Simple Analytics is entirely self-funded and proudly supported by our 18500+ users. We don’t sell your data, we don’t do ads, and we don’t have investors that tell us what to do. We’re here to build a product that you love.

Use it for free as long as you need, or if you’re happy, consider one of our paid options for more features and more data history.

Features

Events
– Event Tracking: Monitor specific user interactions that are not captured by standard page views, such as button clicks, form submissions, or video plays.

Goals
– Goal Tracking: Set specific goals to monitor user interactions on your website, such as conversions or engagement metrics.
– Goal Cards: Visual representations of your goals that allow for quick performance assessments.
– Custom Filters: Create filters to refine the data associated with each goal, making it easier to analyze specific user behaviors.

Ai Analytics
– Chat with your analytics to generate custom insights and dashboards.

Custom Views
– Permanent Filters: Establish permanent filters on your dashboard to focus on specific data sets.
– Multi-Domain Merging: Combine data from multiple domains into a single dashboard for a comprehensive overview.
– Access Control: Share limited views of your analytics data with team members or stakeholders.

Filters
– Data Filtering: Apply filters to exclude certain traffic sources or user behaviors, allowing for cleaner, more relevant data analysis.

Export Your Data
– Data Export Options: Easily export your analytics data in various formats for further analysis or reporting.

Import Google Analytics Data
– Data Migration: Import historical data from Google Analytics to maintain continuity in your analytics tracking.

Email Reports
– Automated Reporting: Set up automated email reports to receive regular updates on your website’s performance metrics.

Bypass Ad-Blockers
– Ad-Blocker Resilience: The tracking script is designed to bypass common ad-blockers, ensuring that you capture more accurate visitor data.

Robot Blocking
– Bot Traffic Management: Automatically block known bots from skewing your analytics data, leading to more reliable insights.

Hide Referral SPAM
– Spam Filtering: Filter out referral spam to ensure that your analytics data reflects genuine user interactions.

Read the full description on the official page →

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