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Free Plugin by Stefan Klaes v1.3.3

Simplest Analytics

Simple webanalytics stored in the own database without setting cookies.

Simplest Analytics

The facts

Rating
5★ from 7
Active installs
200+
Price
Free
Last updated
27 Mar 2025
Added
Jan 2023
Requires WP
6.0
Tested up to
WP 6.7.7
Requires PHP
7.4
Downloads
3,115

Our analysis

AI-assisted

Simplest Analytics is a WordPress plugin designed to track visits and unique users on your site without using third-party cookies. It functions server-side and requires no additional configuration after installation. The plugin also allows for tracking of custom events and URL parameters through a settings tab in the WordPress backend.

The plugin tracks various metrics including page visits, unique users, traffic sources, WooCommerce sales origins, and video views. It provides a custom function for tracking additional events, which can be integrated using PHP hooks. The data is stored locally in your database, and the admin dashboard features charts generated with Google Charts.

Best for: This plugin suits website owners looking for a straightforward analytics solution without third-party dependencies.

What it does well

  • Tracks visits and unique users
  • No third-party cookies used
  • Custom event tracking available
  • Data stored locally in the database
  • Charts generated in the admin dashboard

Where it falls short

  • Limited information on advanced features
  • No details on user support or documentation

Verdict

Simplest Analytics offers a basic yet effective way to track user interactions on your site. It is suitable for those who prefer simplicity and local data storage.

From the developer

Stefan Klaes's own description of Simplest Analytics, lightly tidied.

Simplest Analytics tracks visits and unique users session based serverside without setting 3rd party cookies. It is also possible to track events and url paramaters. After
installing and activation the plugin it’s working without further configuration. If you want to set up custom tracking events or url parameters you can use the settings tab in
the WordPress backend.

Why use Simplest Analytics?

It is working. No function overload. Track visits, unique users and custom events like clicks.

What are the main features of the plugin?

  • Track page visits and unique users
  • Track traffic on sites
  • Track where your traffic comes from
  • Track where your woocommerce sales come from
  • Track custom events when a user clicks an element
  • Track the use of url parameters like your-site.com/?campaign=whatever
  • Track video views (1sec, 25%, 50%, 75%, 100%)

Custom function you can use to track further events

You can use this function to track further events in php hooks like form submissions, apply coupons, add to cart, etc:

$data = [];
$data[‘track_type’] = “event”; // event or pageview
$data[‘event_action’] = “yourevent”; // name of the event
simple_analytics_track_data($data); // function that saves the event

How are the charts in the admin dashboard generated?

The charts are based on google-charts.js which only load in the admin backend. The data is stored in the database on the same server where your WordPress installation
is located.

Read the full description on the official page →

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