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Sopro plugin adds the tracking code from Sopro campaigns.
Sopro is a WordPress plugin designed for tracking and reporting on website visits from email prospects. It allows you to identify specific visitors, the pages they view, and their interaction times, providing insights into potential sales opportunities.
The plugin syncs data with the Sopro client portal, enabling you to monitor visitor behaviour and adjust your marketing strategies accordingly. It is suitable for users involved in email prospecting and those looking to enhance their understanding of visitor engagement on their website.
Best for: This plugin is best for marketers and businesses engaged in email prospecting.
What it does well
Where it falls short
Sopro provides valuable insights into visitor behaviour for email campaigns, but requires a Sopro client ID for use and has limited support options.
Vladimir Cvetkoski's own description of Sopro, lightly tidied.
Are your Sopro prospects visiting your website?
Install the plug and play Sopro WordPress plugin to activate advanced Sopro campaign features and boost performance.
PROSPECT IDENTIFICATION AND REPORTING
When it comes to email prospecting, resultant website visits can often produce as many high value results as your email response leads. The quick-to-install Sopro web plugin ensures you never miss the opportunity to understand exactly who, exactly where and exactly when each Sopro prospect visits your website.
· Identify specific visitors, pages viewed, time stamps and session durations.
· Identify which companies are visiting and interacting with your content.
· All data syncs with Sopro and is viewable in the real-time Sopro client portal.
· Generate additional sales opportunities by intelligently re-engaging prospects demonstrating clear behavioural intent, regardless of email responder status.
· Track and report which Sopro prospects have interacted positively or negatively and adjust campaign targeting to optimise campaigns to target profiles exhibiting better interaction rates.
· Understand how specific high value prospects, companies or market sectors are responding to key content and iterate and improve your website in response.
ROAD MAP SUPPORT – COMING SOON
· Prospect specific web personalisation.
· Map user traffic events to preferred CRM.
SUPPORT
· Use of this plugin requires authentication using a valid Sopro client ID.
· Contact your Sopro account team for support with installation.
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