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Free Plugin by Chris Carlevato v1.9.2

utm.codes

A WordPress plugin that makes building analytics friendly links quick and easy.

utm.codes

The facts

Rating
5★ from 2
Active installs
400+
Price
Free
Last updated
15 Aug 2026
Added
Feb 2018
Requires WP
6.4.0
Tested up to
WP 7.1
Requires PHP
7.4.0
Downloads
12,276

Our analysis

AI-assisted

utm.codes is a WordPress plugin designed to simplify the creation and management of campaign marketing links using UTM codes. It allows you to generate, organise, and maintain links directly from your WordPress admin, making it suitable for users involved in marketing campaigns.

The plugin features batch link creation, automatic formatting for consistency, and integration with link shorteners like Bitly and Rebrandly. It also supports multi-user access, link notes for team communication, and custom parameters for enhanced link versatility.

Best for: This plugin is best for marketers and campaign managers using WordPress who need to track and manage marketing links.

What it does well

  • Easily create and manage UTM campaign links
  • Batch creation of links for social networks
  • Automatic formatting for consistent reporting
  • Supports multi-user access for collaboration
  • 100% free and open source

Where it falls short

  • Limited information on specific user interface features
  • No details on additional integrations or compatibility

Verdict

utm.codes provides a practical solution for managing campaign links within WordPress, particularly for users who prefer a streamlined approach to link tracking.

From the developer

Chris Carlevato's own description of utm.codes, lightly tidied.

It’s time to ditch the spreadsheets for a better way to create and manage your campaign marketing links.

utm.codes turns your WordPress admin into a link building powerhouse by making it easier to create, organize, and use your links.

For more information, videos, and helpful tips visit the utm.codes website.

Features

  • Easily create campaign marketing links with UTM codes for better campaign analytics
  • Automatically format links in lowercase, remove spaces, and remove non alphanumeric characters for more consistent reporting
  • Batch create links for all your social networks with just a click
  • Search, filter, and easily find existing links using familiar WordPress admin controls
  • Automatically detect url error responses to prevent creating bad links
  • One click link shortening with Bitly or Rebrandly for easier link sharing
  • Save notes with link for team communication, usage context, future reference, and more
  • Link element API filter for custom utm code formatting
  • Social network options API filter for custom batch link options
  • Shortener API filter for custom link shortening
  • Supports adding additional custom parameters to links for improved versatility
  • Multi-user access within WordPress to share creation and management responsibilities
  • See your current link count in the admin dashboard “At a Glance”
  • Actively tested with WordPress 6.4, 6.5, 6.6, 6.7, 6.8, 6.9, 7.0, and 7.1
  • Actively tested with PHP 7.4, 8.0, 8.1, 8.2, 8.3, and 8.4
  • Actively tested with MySQL 8.0, 8.4
  • 100% Free and Open Source

Installation

Upload the utm.codes plugin to your WordPress site, activate it, and start creating your links.

Settings

Configure your formatting preferences, targeted social networks, link notes, and shortening preferences, under Settings / utm.codes to enable batch creation and shorten when saving links.

Documentation

For additional details about installing, configuring, customizing, and using utm.codes visit our GitHub wiki

Development Resources

utm.codes is built using development code not included in the WordPress.org download because it isn’t required for use. This code includes the webpack build used to create our minified CSS and JavaScript as well as PHPUnit tests to ensure support of new WordPress releases.

All source code associated with utm.codes is open source, free to use for any purpose, and released under the GPL v2.0 license. Development code, including instructions for running both the build and tests, is available at the utm.codes GitHub repository.

You can also browse our build history at GitHub.

Read the full description on the official page →

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