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600k+ installs 4.8★ (1,285)
Weberlo for UTM and Ad Tracking
Weberlo is an intelligent sales attribution platform that helps you monetise traffic.
The facts
- Rating
- 5★ from 14
- Active installs
- 30+
- Price
- Free
- Last updated
- 26 Jan 2025
- Added
- Apr 2022
- Requires WP
- 5.5
- Tested up to
- WP 6.7.7
- Requires PHP
- 7.2
- Downloads
- 3,711
Our analysis
AI-assistedWeberlo for UTM and Ad Tracking is a WordPress plugin designed to help you track and attribute sales and lead generation from your website traffic. It integrates with WooCommerce to monitor conversions and provides insights into user behaviour, enabling you to understand how visitors become leads and customers.
This plugin is suitable for marketers looking to optimise their traffic monetisation efforts without needing technical skills. It offers features like tracking customer journeys, calculating customer lifetime value, and assessing the return on ad spend for marketing campaigns.
Best for: This plugin is best for marketers and online store owners who want to enhance their tracking and attribution capabilities.
What it does well
- ✓Tracks conversions from WooCommerce shops
- ✓Attributes sales and leads to traffic sources
- ✓Offers insights into user behaviour
- ✓Calculates Return On Ad Spend (ROAS)
- ✓Avoids iOS tracking issues with server-side tracking
Where it falls short
- •Limited information on additional features or support
- •No details on user interface or ease of use
Verdict
Weberlo for UTM and Ad Tracking provides useful tools for tracking and attributing sales and leads, making it a practical choice for marketers. However, the lack of detailed information may limit understanding of its full capabilities.
From the developer
Andrey Kholkin's own description of Weberlo for UTM and Ad Tracking, lightly tidied.
Weberlo is an intelligent sales attribution platform that helps you monetise traffic.
It allows you to:
-> Track conversions from your Woocommerce shop
-> Attribute sales to traffic sources
-> Track performance of your lead magnets
-> Attribute lead generation to traffic sources
-> Track real people, not just page views
-> Study user behaviour, learn how visitors turn into leads and customers
-> See the entire customer journey (all touch points)
-> Find out your average customer lifetime value (LTV)
-> Calculate Return On Ad Spend (ROAS) of paid ads campaigns
-> Calculate the ROI of any marketing activity
-> Avoid iOS tracking issues using server-side cookieless tracking
No technical skills required, designed by marketers for marketers.
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