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600k+ installs 4.8★ (1,285)
Google Analytics for WooCommerce
Provides integration between Google Analytics and WooCommerce.
The facts
- Rating
- 2.8★ from 119
- Active installs
- 100k+
- Price
- Free
- Last updated
- 25 Aug 2026
- Added
- Nov 2013
- Requires WP
- 7.0
- Tested up to
- WP 7.1
- Requires PHP
- 7.4
- Downloads
- 10,914,000
Our analysis
AI-assistedGoogle Analytics for WooCommerce is a WordPress plugin that integrates Google Analytics with the WooCommerce plugin. It allows you to link referrals to purchases and add transaction information to your Google Analytics data. The plugin supports Global Site Tag (GA4) and eCommerce event tracking.
This plugin is suitable for WooCommerce store owners who want to enhance their analytics capabilities by tracking sales and customer interactions through Google Analytics.
Best for: WooCommerce store owners looking to improve their analytics tracking.
What it does well
- ✓Integrates Google Analytics with WooCommerce
- ✓Links referrals to purchases
- ✓Supports Global Site Tag (GA4)
- ✓Enables eCommerce event tracking
Where it falls short
- •Rating of 2.8 out of 5 indicates mixed user feedback
- •Limited information on additional features
- •Last updated in August 2026 may raise concerns about ongoing support
Verdict
This plugin offers essential integration between Google Analytics and WooCommerce, but mixed reviews and limited updates may be a concern for potential users.
From the developer
WooCommerce's own description of Google Analytics for WooCommerce, lightly tidied.
This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It supports Global Site Tag (GA4) and eCommerce event tracking.
Please visit the documentation page for additional information.
Contributions are welcome via the GitHub repository.
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