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WP Google Analytics Events
Track Google Analytics Events on your website - Enables you to send an event when a user Scrolls or Click an element on your website.
The facts
- Rating
- 4.5★ from 33
- Active installs
- 5k+
- Price
- Free
- Last updated
- 2 Apr 2024
- Added
- Jun 2013
- Requires WP
- 3.0
- Tested up to
- WP 6.3.10
- Downloads
- 338,924
Our analysis
AI-assistedWP Google Analytics Events is a WordPress plugin that enables you to track user interactions on your website without needing to write code. It allows you to create events for various actions, such as scrolling, clicking buttons, or viewing specific elements, which can help you gather insights about user behaviour and engagement.
This plugin is suitable for website owners who want to enhance their Google Analytics tracking capabilities without technical expertise. It is particularly useful for those looking to measure specific metrics that standard page tracking does not cover.
Best for: Website owners who want to track user interactions easily without coding.
What it does well
- ✓No coding required for event tracking
- ✓Tracks various user interactions like scrolling and clicks
- ✓Integrates with Google Tag Manager
- ✓Free to use from the WordPress.org directory
- ✓Active installations indicate a level of user trust
Where it falls short
- •Not compatible with Google Analytics GA4
- •Limited information on advanced features
Verdict
WP Google Analytics Events provides a straightforward solution for tracking user events on WordPress sites, though it may not meet the needs of those using Google Analytics GA4.
From the developer
yuvalo's own description of WP Google Analytics Events, lightly tidied.
“Analytics is about tracking the metrics that are critical to your business” – Lean Analytics
Using Google Analytics GA4? Use our new plugin – Goal Tracker for Google Analytics GA4
⚠️ WP Google Analytics Events is not compatible with Google Analytics GA4.
Instead, You can use our new plugin for GA4 – Download Goal Tracker for Google Analytics GA4
With WP Google Analytics Events, you don’t have to write code to use Events in Google Analytics.
The plugin allows you to fire events whenever someone interacts or views elements on your website.
You can create a Google Analytics event when a visitor scrolls down and views your pricing table. Track video, banners, Call to Action buttons, email links, and more.
If you really want to know what people are doing on your website, the default options are limited when it comes to in-page tracking in Google Analytics.
Page tracking is not enough these days, and if you want to match measurable metrics for your KPIs, its necessary to use events.
Tracking events is usually done by writing JavaScript code, and that is not the WordPress way.
That’s why we created WP Google Analytics Events, so you don’t have to write elaborate code every time you want to learn something new about your visitors.
Become a Pro
WP Google Analytics Events Pro is the professional version of our plugin and adds more tracking capabilities:
- One-Click Link Tracking
- Placeholders to enrich your event data
- Track Self-Hosted Media audio and video
- YouTube and Vimeo support
- Plugin Management permissions for teams
- Access to our Pro support team
Check out the Pro version
Here are some of the things you can do with WP Google Analytics Events:
- Setting event-driven goals in Google Analytics
- Tracking in-page navigation
- Comparing call to action button performance
- Understanding what percentage of your visitors got to the end of an article
- Tracking contact form submissions
- Track Links
- We work along with Google Tag Manager and will allow you to do things it can’t do out of the box.
Documentation
Tagged as
purpose
Analytics & Tracking
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