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Track, Analyze & Optimize by WP Tao
Track website visitors, log and analyze their behavior and increase your sales using WP Tao – a powerful, easy-to-use WordPress tracking plugin.
The facts
- Rating
- 4.9★ from 17
- Active installs
- 600+
- Price
- Free
- Last updated
- 24 Jun 2025
- Added
- Nov 2015
- Requires WP
- 3.8
- Tested up to
- WP 6.8.8
- Requires PHP
- 5.3
- Downloads
- 33,156
Our analysis
AI-assistedTrack, Analyze & Optimize by WP Tao is a WordPress plugin designed for online entrepreneurs to track visitor activities on their websites. It captures data from various interactions, such as contact form submissions, comments, registrations, and orders, which can help identify valuable customers and generate sales leads.
The plugin features an innovative dashboard that provides reports on key information and tracks events related to eCommerce activities. It integrates with popular eCommerce solutions like WooCommerce and Easy Digital Downloads, allowing you to monitor actions such as adding or removing items from the cart and placing orders.
Best for: This plugin is suitable for online store owners and digital entrepreneurs looking to optimize their website performance and increase sales.
What it does well
- ✓Captures visitor data from multiple interactions
- ✓Innovative dashboard with clear reports
- ✓Integrates with popular eCommerce plugins
- ✓Tracks a variety of user events
- ✓Developer-friendly for custom event integration
Where it falls short
- •Limited information on advanced features
- •No details on support or documentation
Verdict
Track, Analyze & Optimize by WP Tao offers essential tracking features for eCommerce sites. It is a straightforward tool for those wanting to enhance customer engagement and sales without incurring costs.
From the developer
Michal Jaworski's own description of Track, Analyze & Optimize by WP Tao, lightly tidied.
The #1 must-have WordPress Plugin for Online Entrepreneurs!
WP Tao is a simple but powerful WordPress tracking plugin. It allows identifying website visitors and keeping track of their activities. With this information, you can better align your website to visitors and increase conversion.
WP Tao helps to generate sales leads
WP Tao captures your visitors emails every time they send a contact form, leave a commet, register, log in, make an order etc. Collected data help you then to identify valuable customers and generate more sales leads.
Ready to work in a few clicks
No additional resources or external services needed. Just install and activate the plugin and start gathering data!
Innovative
WP Tao has an innovative Dashboard which immediately provides you with clean and simple reports containing key information.
Integrated with most popular ecommerce solutions
WP Tao is integrated with most popular ecommerce plugins like:
- WooCommerce
- Easy Digital Downloads
You can track such actions as: add to cart, remove from cart, place an order and payment events. This feature gives you ability to monitor abandoned carts and take appropriate action (e.g. send an email to a potential customer offering a discount). You can also easily identify the most valuable customer or check the average sales value.
Free
WP Tao is 100% free. Just download it now and start analyzing your customers’ behavior to optimize your website and generate more sales leads.
Features
- innovative dashboard, where you have access to espresso reports,
- intuitive timeline for viewing recorded events,
- tracking a user from the first visit using fingerprinting technology (works even with cookies turned off in the browser),
- tracking events like: page view, search, login, register, contact, comment, add to cart, remove from cart, order and payment,
- developer friendly – you can easily add your own events (e.g. when you want to integrate with a custom ecommerce solution).
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