WPThumbs
Themes Plugins By purpose By industry Best-of lists Fix it guides

Best WordPress Plugins for Automating Marketing

15 plugins compared · Updated August 2026 · Marketing Automation & CRM

All Free only 15 Premium only

Choosing a WordPress plugin for automating marketing comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. FluentCRM Best overall 91/100
  2. 2. Poptin 90/100
  3. 3. FunnelKit 89/100
  4. 4. Flamingo 88/100
  5. 5. Database for Contact Form 7, WPforms, Elementor forms 88/100
  6. 6. Email Marketing for WooCommerce by Omnisend 88/100
  7. 7. FunnelKit Automations 88/100
  8. 8. Bit integrations 87/100
  9. 9. WP Webhooks 85/100
  10. 10. HandL UTM Grabber / Tracker 85/100
  11. 11. WebToffee eCommerce Marketing Automation 85/100
  12. 12. Advanced Form Integration 85/100
  13. 13. WPFunnels 85/100
  14. 14. WP Fusion Lite 85/100
  15. 15. Jetpack CRM 84/100
1 FluentCRM
Best overall Free by WPManageNinja

FluentCRM

The easiest and fastest Email Marketing, Newsletter, Marketing Automation Plugin & CRM Solution for WordPress

4.8★
from 249 ratings
80k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
91

WPScore

Read review View on WordPress.org
2 Poptin
Free by Poptin

Poptin

Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉

4.9★
from 694 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
90

WPScore

Read review View on WordPress.org
3 FunnelKit
Free by FunnelKit

FunnelKit

Create high-converting WooCommerce checkout pages, WooCommerce thank you pages & sales funnels with the highest-rated WordPress funnel builder.

5★
from 1,015 ratings
30k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
89

WPScore

Read review View on WordPress.org
4 Flamingo
Free by Rock Lobster Inc.

Flamingo

A trustworthy message storage plugin for Contact Form 7.

4.2★
from 121 ratings
800k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
88

WPScore

Read review View on WordPress.org
7 FunnelKit Automations
Free by FunnelKit

FunnelKit Automations

Recover lost revenue with Cart Abandonment Recovery for WooCommerce. Increase retention with Post Purchase Follow-Up Emails.

5★
from 346 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
88

WPScore

Read review View on WordPress.org
8 Bit integrations
Free by Bit Apps

Bit integrations

Contact Form, Google Sheet, MailChimp, Brevo, Webhook, Zoho CRM Automation and Integration plugin that Connect 390+ platforms

4.9★
from 160 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
87

WPScore

Read review View on WordPress.org
9 WP Webhooks
Free by Cozmoslabs

WP Webhooks

Automate everything & connect your website, plugins and services together with no-code automations. Browse 100+ integrations...

4.7★
from 55 ratings
20k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
10 HandL UTM Grabber / Tracker
Free by Haktan Suren

HandL UTM Grabber / Tracker

The WordPress attribution plugin used by over 250,000+ sites to capture UTMs, gclid, and source data in your forms, CRM, and revenue workflows.

4.8★
from 144 ratings
10k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
12 Advanced Form Integration
Free by Nasir Ahmed

Advanced Form Integration

Send WordPress form and order data to 300+ CRMs, email tools, and sheets — no code, no per-task fees, data stays on your site.

4.8★
from 91 ratings
9k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
85

WPScore

Read review View on WordPress.org
13 WPFunnels
Free by WPFunnels

WPFunnels

WooCommerce funnel builder to create custom checkout pages, sales funnels, one-click upsells, and order bumps - all inside WordPress.

4.9★
from 174 ratings
5k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
85

WPScore

Read review View on WordPress.org
14 WP Fusion Lite
Free by Jack Arturo

WP Fusion Lite

WP Fusion Lite synchronizes your WordPress users with contact records in your CRM or marketing automation system.

5★
from 69 ratings
5k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
15 Jetpack CRM
Free by Automattic

Jetpack CRM

The CRM for small businesses. Manage leads, invoicing, billing, email marketing, clients, contacts, quotes, automation. Works with WooCommerce too.

4.3★
from 152 ratings
30k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
84

WPScore

Read review View on WordPress.org