Easy UTM Builder

Easy UTM Builder adds a modern campaign-URL builder under Settings → Easy UTM Builder. Tag any single (or external) URL the way you would with Google’s Campaign URL Builder, or generate UTM links in bulk across all of your posts, pages and custom post types — then copy, export, or turn them into QR codes.

It runs entirely in the WordPress admin. It adds nothing to your front end, makes no changes to your posts or permalinks, and writes no files to your uploads folder.

Single / external URL builder

• Paste any URL — including external ones — and build a tagged campaign link.
• Live preview updates as you type.
• One-click copy, QR code generation (download as PNG), and save reusable presets.
• Recent values are remembered so you stop retyping the same source/medium/campaign.

Bulk builder (your site content)

• Generate UTM links across all post types, pages and custom post types at once.
• Filter by post status (published, draft, pending, future, private, trash, or all) and by search term.
• Browse results in a paginated table, copy individual links or a whole page.
• Export the full result set as CSV or JSON (streamed straight to your browser).

Built for accuracy

• URLs that already contain a query string (e.g. ?p=123) or a #fragment are handled correctly — parameters are merged, never duplicated.
• Every value is percent-encoded (RFC 3986), so spaces and special characters never break your links.
• Optional, opt-in value formatting: lowercase everything and/or replace spaces with a hyphen or underscore.

GA4 ready

Enable the extra Google Analytics 4 / Google Ads parameters you need: utm_id, utm_source_platform, utm_creative_format and utm_marketing_tactic — alongside the classic utm_source, utm_medium, utm_campaign, utm_term and utm_content.

For power users and agencies

• Block editor panel — copy the current post’s UTM URL while you’re editing it.
• REST API — build URLs programmatically (namespace easy-utm-builder/v1).
• WP-CLI — wp utm build https://example.com --source=newsletter --medium=email --campaign=spring_sale.
• Translation ready and fully accessible, built on native WordPress components.

Available in your language

Ships translated into Spanish, French, German, Italian and Brazilian Portuguese (both the admin interface and server messages), and is ready for more via translate.wordpress.org.

Why UTM URLs?

• Attribute traffic correctly in Google Analytics / GA4
• Measure e-commerce conversions by campaign
• Track social, email, paid, affiliate and QR-code campaigns

Read the full description on the official page →