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Tag Pilot FREE
Complete GTM plugin for WooCommerce (Consent Mode v2 and Server-Side). Ready for GA4 and FB Pixel. Product feed for Google Merchant Center.
The facts
- Rating
- 5★ from 8
- Active installs
- 1k+
- Price
- Free
- Last updated
- 14 Jul 2026
- Added
- Nov 2020
- Requires WP
- 5.1.0
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.0
- Downloads
- 112,626
Our analysis
AI-assistedTag Pilot FREE is a WordPress plugin that integrates Google Tag Manager with WooCommerce, allowing you to track eCommerce events easily. Once activated, it automatically pushes standard GA4 eCommerce events, such as 'Add To Cart' and 'Purchase', into the GTM DataLayer, facilitating the connection to various analytics and marketing platforms.
This plugin is suitable for WooCommerce store owners who want to analyse eCommerce behaviours and improve their sales funnels without extensive configuration. The free version is limited to tracking two events, while a paid PRO version offers additional features and support.
Best for: WooCommerce store owners looking for a simple way to track eCommerce events.
What it does well
- ✓Integrates Google Tag Manager with WooCommerce
- ✓Automatically tracks 'Add To Cart' and 'Purchase' events
- ✓Pre-packaged integrations for GA4 and Facebook Pixel
- ✓Requires minimal configuration to set up
- ✓Free to use from the WordPress.org directory
Where it falls short
- •Limited to tracking only two events in the free version
- •Full features require the paid PRO version
Verdict
Tag Pilot FREE provides a straightforward solution for integrating Google Tag Manager with WooCommerce, though its functionality is limited without the PRO version.
From the developer
Tag Concierge's own description of Tag Pilot FREE, lightly tidied.
Tracking eCommerce events via Google Tag Manager and DataLayer makes adding new growth channels a straighforward task. Regardless of a number of connected platforms the data quality and events coverage stays the same.
This plugin, once activated, starts pushing standard GA4 eCommerce events into GTM DataLayer. Once the data is there you can leverage Google Tag Manager containers to connect virtually any analytics o marketing platform, even if you’re still undecided on your choice.
To speed up the process, our plugin offers pre-packaged integrations for GA4 and Facebook Pixel. You can be up and running in minutes, bypassing the need for time-consuming GTM configuration. See how it works here:
Check live demo here (perform typical shop activities – add to cart, purchase – to see how events are triggered). This demo showcase all PRO plugin features – FREE version is limited to 2 events listed below.
More information and documentation can be found here.
Example scenarios
- Analyse eCommerce behaviors and study your sales funnel in Google Analytics 4
- Get most out of Facebook and Instagram paid campaigns with conversion tracking
- Optimise your Google Ads campaigns with Enhanced Conversion (requires PRO version)
- Expand to new platforms with TikTok, Pinterest and Microsoft UET presets (requires PRO version)
Supported events
After the plugin is installed it automatically tracks the following events:
- Add To Cart
- Purchase
Which are a great base for conversion measurements and analysing sales funnels related to cart behavior.
For full eCommerce events coverage, improved handling and professional support, buy PRO version. You can also subscribe to our Tag Pilot Care support service for ongoing assistance, expert guidance, and priority help whenever you need it.
PRO Version
The paid version covers following events:
- view_item_list
- select_item
- view_item
- add_to_cart
- view_cart
- remove_from_cart
- begin_checkout
- add_billing_info
- add_payment_info
- add_shipping_info
- purchase
- user_data
Comes with presets for:
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