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Best Free WordPress Plugins for Google Tag Manager

15 plugins compared · Updated August 2026 · Google Tag Manager

All 15 Free only Premium only

Choosing a WordPress plugin for google tag manager comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. PixelYourSite Best overall 90/100
  2. 2. GTM4WP 87/100
  3. 3. GTM Kit 86/100
  4. 4. Tag Manager 85/100
  5. 5. WEBKINDER Integration for Google Analytics and Google Tag Ma... 84/100
  6. 6. Stape Conversion Tracking 84/100
  7. 7. Beehive Analytics 83/100
  8. 8. Metronet Tag Manager 83/100
  9. 9. Google Tag Manager 83/100
  10. 10. WP Global Site Tag 83/100
  11. 11. Analytics Insights 82/100
  12. 12. Tag Pilot FREE 81/100
  13. 13. Wp Tracking Codes 80/100
  14. 14. Really Simple Google Tag Manager 74/100
  15. 15. Simple Google Analytics Tag Manager 72/100
1 PixelYourSite
Best overall Free by PixelYourSite

PixelYourSite

Add Meta Pixel with Conversion API, Google Analytics (GA4) + Consent Mode, Google Tag Manager, and Head & Footer scripts.

4.3★
from 272 ratings
500k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
90

WPScore

Read review View on WordPress.org
2 GTM4WP
Free by Thomas Geiger

GTM4WP

Advanced tag management for WordPress with Google Tag Manager

4.5★
from 154 ratings
700k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
87

WPScore

Read review View on WordPress.org
3 GTM Kit
Free by TLA Media

GTM Kit

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

4.8★
from 20 ratings
30k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
4 Tag Manager
Free by YYDevelopment

Tag Manager

Simple plugin that allow you add head, body and footer codes for google tag manager, analytics & facebook pixel codes.

4.7★
from 53 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
85

WPScore

Read review View on WordPress.org
7 Beehive Analytics
Free by WPMU DEV - Your All-in-One WordPress Platform

Beehive Analytics

View visitor stats and track user behavior from within WordPress. A Google Analytics plugin with dashboard reports and Google Tag Manager support.

4.5★
from 13 ratings
20k+
active installs
Updated
May 2026
Tested to
WP 7.0.4
83

WPScore

Read review View on WordPress.org
9 Google Tag Manager
Free by George Stephanis

Google Tag Manager

The Google Tag Manager plugin adds a field to the existing General Settings page for the ID and outputs the javascript to make it work.

4.2★
from 10 ratings
10k+
active installs
Updated
Jun 2026
Tested to
WP 7.0.4
83

WPScore

Read review View on WordPress.org
10 WP Global Site Tag
Free by digitalapps

WP Global Site Tag

Install a Google tag and view useful Google Analytics 4 reports inside WordPress with a guided, read-only connection.

5★
from 2 ratings
7k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
83

WPScore

Read review View on WordPress.org
11 Analytics Insights
Free by Alin Marcu

Analytics Insights

A full-featured and entirely free Google Analytics Dashboard plugin for WordPress. Displays stats to help you to better understand your site content.

4.6★
from 34 ratings
10k+
active installs
Updated
May 2026
Tested to
WP 7.0.4
82

WPScore

Read review View on WordPress.org
12 Tag Pilot FREE
Free by Tag Concierge

Tag Pilot FREE

Complete GTM plugin for WooCommerce (Consent Mode v2 and Server-Side). Ready for GA4 and FB Pixel. Product feed for Google Merchant Center.

5★
from 8 ratings
1k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
81

WPScore

Read review View on WordPress.org
13 Wp Tracking Codes
Free by Heitor_tito

Wp Tracking Codes

Add Google Tag Manager, GA4, Google Ads Remarketing, Facebook Pixel and Google Merchant Reviews codes to your site — no code editing required.

5★
from 4 ratings
900+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
80

WPScore

Read review View on WordPress.org