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Stape Conversion Tracking
Google Tag Manager Server Side Integration Made Easy
The facts
- Rating
- 5★ from 4
- Active installs
- 10k+
- Price
- Free
- Last updated
- 19 Aug 2026
- Added
- Oct 2020
- Requires WP
- 5.2.0
- Tested up to
- WP 7.1.0
- Downloads
- 209,640
Our analysis
AI-assistedStape Conversion Tracking is a WordPress plugin designed to facilitate server-side tracking on your website using Google Tag Manager (GTM). It modifies the GTM script to include a tagging server URL, adds a custom loader, and enables the sending of data layer events and webhooks.
This plugin is suitable for users who want to enhance their tracking capabilities while ensuring that tracking mechanisms remain effective against ad blockers. It is particularly useful for those managing e-commerce sites, as it supports the addition of e-commerce data layer events and user data.
Best for: This plugin suits WordPress site owners looking to improve their tracking with Google Tag Manager.
What it does well
- ✓Facilitates server-side tracking implementation
- ✓Adds Google Tag Manager script to every page
- ✓Works with any other WP plugin that inserts GTM script
- ✓Increases tracking accuracy with a custom loader
- ✓Supports e-commerce data layer events
Where it falls short
- •Limited information on specific features and use cases
Verdict
Stape Conversion Tracking offers a straightforward solution for implementing server-side tracking, particularly beneficial for e-commerce sites. However, detailed feature information is limited.
From the developer
Stape's own description of Stape Conversion Tracking, lightly tidied.
If you are looking for the easiest way to implement server-side tracking on your WordPress website, the GTM Server Side plugin by stape.io is the best solution. It helps to easily modify the gtm script with the tagging server URL, adds a custom loader, and sends data layer events and webhooks.
GTM Server Side plugin by stape.io features:
- Add web Google Tag Manager script on every website page.
- Work with any other WP plugin that inserts gtm script on the website.
- Adds custom loader, which makes Google Tag Manager and Google Analytics tracking invisible to ad blockers and other tracking prevention mechanisms.
- Sends events to GTM server side without any JS library and optimizes page speed.
- Adds e-commerce Data Layer events.
- Adds user data to Data Layer events.
- Sends webhooks.
- Provides the possibility to manage dynamic generation of data layer fields.
- Native Same Origin proxy.
Benefits of GTM Server Side plugin by stape.io:
- Increase cookies lifetime when using a custom domain for server Google Tag Manager container.
- Increases the accuracy of tracking when the custom loader is enabled.
- Simplifies the process of adding GTM script on the website and delivering e-commerce and user data.
Tagged as
purpose
Analytics & Tracking
quality
Conversions
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